Episode 170 - The ripple effect of a banging offer (and 3 ways to improve yours)
Today we’re talking about your offer. You want to position it in a really compelling way, as a “must have” instead of a “nice to have". You want to move into your next launch feeling excited and confident rather than shitting yourself wondering how the heck it’s gonna go. The difference between constantly converting and struggling to make a sale, is all down to your offer. In this episode I cover:
The importance of a quality offer (and the reason why even the very best offer won’t sell)
3 ways to immediately make your offer more irresistible
Why throwing in *more* value is a shitty strategy and what to do instead
Topics discussed and when to find them:
[2:59]: Embracing a cyclical approach to life
[8:46]: Business growth strategies for coaches and service providers.
[11:00]: Creating and positioning a successful offer in business.
[21:24]: Simplifying marketing messages for consistent conversion.
[28:54]: Improving sales pages and offers through messaging and positioning.
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