You know when you have an epic client call where they basically say, "Omg, you've changed my whole perspective in this one call"? So, naturally, you turn that into content. Because why wouldn’t you? It’s so valuable. You map out the transformation. You explain why something isn’t working. You give them the exact shift they need to make. And then… crickets. It doesn’t land the way you know it should. It’s frustrating. Maybe you’re even a little resentful—because, seriously, how is this not blowing up?!

Here’s why: People don’t buy just because they understand the problem. They buy because of how they feel when they engage with your content.

In this episode, we’re breaking it all down:

Why turning your best insights into content doesn’t always work the way you expect
The difference between content that educates vs. content that sells
The biggest reason problem-aware content feels satisfying—but doesn’t convert
The three-step process to create content that moves people to action
How to create emotional resonance in your content so people feel seen
The one shift that increased our CCBD enrollments by almost 200%
A simple AI prompt to help you refine your messaging today

If you’re ready to stop creating content that just gets engagement - and start creating content that sells - this episode is for you.