After an incredible NEON call this morning, I just had to jump on and share these predictions for 2025 with you! While I dive deeper into some of these in the Future-Proof series, this is your quick and dirty rundown of what I see coming for online business in 2025 (and how to position yourself to take advantage of these shifts).

In this final episode of 2024, I'm sharing a profound realization: that drive to work harder, longer, better isn't actually your ambition speaking - it's an old wound trying to keep you safe. Whether you're the business owner checking Slack at midnight, overdelivering until exhaustion, or creating endless new offers "just to be safe," this episode explores why these patterns exist and how to break free from them.

If you've been feeling that pressure to plan your 2025 strategy but something feels off about the traditional approach, this episode is your permission slip to do it differently.

In this episode, we're diving deep into the practical application of the Richness Without Sacrifice Method™ and how you can use it to scale your business to consistent $30-50k months in 2025 without sacrificing your wellbeing or working more hours. We break down real numbers, share client case studies, and provide actionable strategies you can implement immediately.

In this episode, we dive into the three essential foundations you need to scale sustainably in 2025 and beyond. We explore how to elevate proven strategies for the connection economy, build automated systems that enhance rather than replace human connection, and optimize your offers for long-term value in an AI-driven world.

In this deep-dive episode, we're exploring how 2025 will transform the online business landscape and exactly what you need to do to prepare.

Whether you're just starting your business journey or you're already experiencing success, this episode offers some insights about sustainable growth and building a business that truly works for you.

Think being busy is helping your business? Think again. In this episode, we dive into the hidden costs of constant hustle and how it might actually be preventing you from reaching your full potential.

Fed up with one-size-fits-all sales advice that just doesn't work for you? You're not alone! In this episode, we're breaking down common sales strategies through the lens of Human Design, revealing why certain approaches might be working against your natural energy.

Ever dreamed of passive income flowing in while you relax on a beach? The allure of evergreen offers is tempting, but here's the cold, hard truth: high-converting evergreen funnels don't appear overnight. They need something crucial: data. And lots of it.

I doubt there are many successful business owners out there who DON’T credit their success to taking action and SELLING. But is “show up no matter what” really the only way? Because while selling is important, I have ZERO desire to build a business that only creates results when I ‘show up’ online and sell every day.

If the thought of selling your services leaves you paralysed with fear, you're definitely not alone. Many online service providers are amazing at what they do but then second guess themselves when it comes time to promote their work.

Over the past 2 years, more of my clients than ever before have been embracing an evergreen model over live launching. But is it always the best decision? Since implementing evergreen marketing and sales strategies in my own business back in 2022, I’ve learned a LOT about the timing of this shift and the elements that MUST be in place before making the move.

If you needed to take time off from your business, could you do it easily and without your income being impacted? Running a business is a bit like investing...the more foundations you create early on, the more you get paid and with less effort.

You pour your heart and soul into creating offers you wish you’d had when you first started out. You’ve missed coffee-dates with friends, had loved ones call you “crazy” for starting an online business and maybe even had a few blow ups with your partner over inconsistent income. You know your capacity for impact is next level but every time you go to ‘sell’ your offer, that old train starts to leave the station...

I know you know this…but a few years back, when the world shut down, we saw the service industry kinda blow up. All anyone needed to do was launch and people would pay just for the proximity. Fast forward a few years, a few more (read a LOT of) sellers in the market and a bit of a messy economy and buyers have become a heck of lot more discerning about what to invest in.

My client who is a NEON VIP just wrapped up a launch with over $120k in sales and a 300% increase from when she first launched this offer! To say we're thrilled for her is an understatement! It's tempting to assume that results like this come from ONE big strategy or from trying a whole different way of launching but that’s usually not the case.

These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! It's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business.

There's a study out of Harvard that suggests a 5% increase in customer retention can lead to a 25% to 95% boost in a company’s profits over time. That's huge! And you'll find endless articles backing up the idea that an existing customer is much more likely to buy from you than someone they don't know. Other studies even suggest that acquiring a new customer can cost 5-25 times more than retaining an existing one! And yet… many online service providers have fairly average client retention at best. So what can we do about it? How exactly do we increase retention rates?

Choosing the right business model is so important, yet it can also feel a bit “sticky”. Does this offer make sense for my current business model? Is it scalable? What needs to shift in my business to make it even more scalable? There’s so many questions, it can be confusing and it's easy to second guess yourself. So let’s talk about it!