Episode 244 - The Launch Before the Launch: How to Guarantee Sales Before You Open the Cart

 
 
 
 
 

Ever opened the cart on a launch or with a new evergreen offer and felt that pit in your stomach wondering if anyone would actually buy? What if I told you that successful launches aren't determined when you open the cart - they're decided weeks or even months before?

That's exactly what we're diving into in this episode: how to create what I call "the launch before the launch" - the strategic work that basically guarantees you'll have sales when you finally open those doors.

In this episode, I'm sharing:

  • Why asking "how can I guarantee sales?" isn't about lack of confidence - it's about nervous system regulation

  • 6 practical strategies to set yourself up for success before you ever open the cart

  • How to use ideal client interviews to refine your messaging AND potentially sell out your offer

  • Why you should always launch before going evergreen (and what happens when you don't)

  • How to have a conversation with the part of you that's terrified the launch won't work

  • Journal prompts to prepare both strategically AND emotionally for your next launch

If you've ever felt anxious about launching or disappointed with your results, this episode is your roadmap to a whole new approach - one that builds confidence, creates connection, and yes, basically guarantees sales before you even open the cart.

And stay tuned for next week's episode where I'll take you behind the scenes of how I applied these exact principles to our recent CCBD launch that resulted in a 200% increase in conversions!

Links:

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Episode 245 - Behind the Scenes of a 200% Launch Growth: What I Focused On (And Why)

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Episode 243 - Are You Caring for Your Present Self or Just Chasing Your Future Self?