Episode 164 - Small Changes for Massive Impact: The Two Conversion Strategies That’ll Help You Sign A Client Today
I’ve noticed a resistance to strategy in the online industry. A lot of people have a “story” that if they’re spending time creating a strategy, they’re foregoing time that could be better spent on “income producing activities”. The way I see it, strategy is like compound interest. When you invest today, you start creating a result which compounds over time. But that result doesn’t happen over time if you don’t invest NOW and the idea that taking the time to create and implement a strategy doesn't produce a result right now is a myth, likely promoted by people who have never actually tried to implement a strategy! In this episode, I show you what it looks like to create a result now, which can also compound over time by sharing two conversion strategies that can help you sign an extra client right away.
Topics discussed and when to find them:
[3:37]: How to leverage your strengths and create a strategy.
[7:03]: The importance of predictable revenue
[12:14]: Understanding the importance of predictable revenue.
[16:23]: Questions to ask when pitching to new clients.
[22:45]: The missing link in your lead generation.
[28:36]: The importance of following up on social media.
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