Episode 197 - 7 sneaky ways you’re blocking your visibility (and therefore, your sales) - Part 1
I know how much effort you put into your marketing. Out of all the activities you do, this is probably where you spend the most time. And I know you know your stuff and how to create a massive impact for your audience. Only problem is, you’re not getting anywhere near the return on investment on your marketing efforts. And it’s not your fault. You’ve been led to believe that visibility is about being on the right platforms and getting more eyeballs on your content. And while this is definitely important, being able to CONVERT those eyes once they arrive is what will create the results you’re after. In Part 1 of this 2-parter, I break down the first four ways you might be inadvertently blocking your visibility and therefore, your sales.
In this episode, I cover:
What visibility REALLY means and why shifting your perspective on it can help you make better decisions around what to prioritise in your business.
Why assuming you are your client and that potential clients are having the exact same experience you did could be blocking your visibility and hurting your sales.
How your product suite impacts visibility and what activity our clients go through that can have an instant ROI in their business.
Links:
The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)
In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term
This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k months
Want 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes)...
Download my free 40+ page Messaging Magic Workbook where I’ll show you:
A simple copywriting rule that’ll help you clarify the real value of your offer
The quick cross check that turns browsers into buyers every time
One powerful question that’ll make your offer ridiculously relevant
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