Episode 199 - Are you speaking to the right problem in your content?
One of the things that can create so much more resonance with your ideal client is not only speaking to the *right* problem with your audience (i.e. the actual problem your ideal client actually wants solved), but speaking to the different layers of that problem. There’s one in particular that will be the thing that encourages your potential clients to take action and that’s what we’re diving into today.
In this episode, I cover:
How I make sure I know the *right* problem to speak to in my content so that my message and offers actually resonate with the right kind of client.
The different *layers* to a problem and which one of the layers is the one that creates more conversions 😏
Links:
The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)
In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term
This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k months
Want 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes)...
Download my free 40+ page Messaging Magic Workbook where I’ll show you:
A simple copywriting rule that’ll help you clarify the real value of your offer
The quick cross check that turns browsers into buyers every time
One powerful question that’ll make your offer ridiculously relevant
Where to Find Jazze:
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