Episode 232 - Quick & Dirty: 5 Business Trends That Will Shape 2025

 
 
 
 

After an incredible NEON call this morning, I just had to jump on and share these predictions for 2025 with you! While I dive deeper into some of these in the Future-Proof series, this is your quick and dirty rundown of what I see coming for online business in 2025 (and how to position yourself to take advantage of these shifts).

In this bonus episode, I break down:

  • Why low-ticket offers aren't just for lead generation anymore (and how mine has generated over $110k in additional revenue)

  • The death of "income marketing" and what's replacing it

  • How to create content that makes your audience feel deeply SEEN

  • Why less curated content might actually convert better

  • A fresh take on personalization and community building (that won't burn you out)

Plus, I share some behind-the-scenes examples from my own business, including how we use AI to enhance personalization in our $37 offer Selling Soulfully, and why I'm more excited about 2025 than any other year in my 8 years of business.

 

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Episode 231 - Confessions of a Recovering Overachiever: My Letter to 2025