How to Deeply Connect with Your Ideal Clients in 2025: Beyond Surface-Level Marketing
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Mentioned in this episode:
The real difference between surface-level understanding and true resonance
3 questions that transform your marketing
A powerful example of how understanding your ideal clients can completely transform your offer
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Let's talk about something that's been weighing heavily on my mind lately - how to *actually* speak to your ideal clients in 2025.
And when I say "speak to," I don't mean the surface-level stuff you've been seeing all over Instagram.
I mean the kind of deep understanding that has your conscious, heart-led clients sliding into your DMs saying "Are you in my head right now?"
Because here's the truth that nobody's talking about:
An AI prompt isn't going to save you if you're asking it to write content about "overwhelm" when your ideal client is actually lying awake at 3am wondering if they're crazy for wanting both ambition AND alignment.
An AI prompt isn't going to save you if you're still using the same ideal client profile from 2023, when your dream clients have been transformed by a year of AI revolution and a shift in buyer behavior.
The Shift to an "Aquarian Economy": Why Deep Understanding Matters More Than Ever
As we move into this "Aquarian economy" that I've been speaking into (particularly in my 4-part Future Proof Your Business series from late 2024), this understanding becomes crucial.
People are craving community and connection more than ever before. And the first part of community building? It's connection - creating the kind of resonance with your message that makes people unable to resist joining your movement.
A Real-World Example of Evolution
Let me share something powerful from my own business that illustrates this perfectly.
Between my last launch of Constantly Converting By Design (October 2023) and our upcoming March 2025 cohort, you know what changed the most?
It wasn't the tagline.
It wasn't the core promise.
It wasn't even the framework or methodology.
The biggest shift?
The emotional resonance piece. The specific experiences we speak to on the sales page and in our content.
Why?
Because I learned so many valuable insights from conversations with our current cohort.
I discovered that even though our ideal clients are familiar with human design and business strategy, what they haven't been able to crack is bringing both together to create sustainable energy AND consistent conversions.
They're exhausted from choosing between:
Purely strategic business advice that promises results but burns them out
Purely spiritual guidance that feels good but doesn't reliably pay the bills
That insight?
It didn't come from scrolling Instagram or asking ChatGPT.
It came from real conversations, real feedback, real understanding of what keeps my clients up at 3am.
The Power of Refined Messaging
While I'll be repurposing many of the same assets in this launch (waitlist emails, open cart emails, sales page, behind-the-scenes videos), there will be strategic tweaks throughout to speak directly to that frustration of feeling forced to choose between effective business strategy and embodied, spiritual approaches.
Here's an example of how this understanding transforms content.
Consider this hook from a recent speaking reel:
"Let's talk about that Projector paradox that nobody's addressing... you know, where you're supposed to 'wait for the invitation' but also somehow be visible enough to GET the invitation, but oh wait - you don't have consistent energy because hello undefined sacral, and maybe you're sitting there wondering if you're the only one who feels like the entire online business world was built for people with totally different energy..."
That's infinitely more compelling than another generic "here's how to get visible as a Projector" post that my ideal clients have seen countless times before.
It demonstrates deep understanding of the conflict between different pieces of advice and shows I can both see and solve their unique challenges.
The Hidden Cost of Assumptions in Business
Here's something crucial: Assumptions kill your income.
If you assume people don't read your emails and stop sending them during launches - when your data actually shows that every buyer has read most of your emails - you're sabotaging your nurture and conversion strategy.
Similarly, making assumptions about your ideal clients' problems and their daily impact will hurt your conversions. If people don't see themselves in your content, they won't engage with it.
A Case Study in Understanding vs. Assuming
Let me share a perfect example from one of my CCBD clients.
She came into the program planning to create a 1:1 package focused on creating harmony in life and business.
As a Manifesting Generator, she naturally had multiple skill sets spanning business growth, nervous system work, and human design.
But after going through our ideal client interview process, she completely pivoted.
Her offer transformed into helping clients craft offers that integrate all their modalities.
Why?
Because when she actually talked to her dream clients, she discovered what they really wanted was support in creating aligned offers that honoured all their modalities and multidimensional experience.
The best part?
As a Manifesting Generator, this pivot lit her up because she was a FUCK YES to this offer (and as a sacral being, if you're not turned on by your offer, nobody else will be). But she never would have discovered this without those real conversations.
The Clear Difference: Surface Understanding vs. True Resonance
Let me show you what I mean by the difference between surface-level understanding and true resonance:
Surface Level: "You feel stressed and emotionally reactive during the day."
Deep Understanding: "You're struggling to wear multiple hats - the mom hat, the employee hat, the wife hat. Nobody prepared you for how much you'd need to manage, and you're sick of being peddled another meditation practice that requires more time you don't have."
Surface Level: "You want more consistent income in your business."
Deep Understanding: "You've invested in other programs and mentorship, but consistent conversions still feel out of reach. Some months you hit your income goals, others leave you questioning everything. You're showing up consistently, creating content, making offers... but the results feel sporadic at best."
Surface Level: "You want work-life balance."
Deep Understanding: "You want to build strong foundations now so your business can thrive through future life changes, like starting a family, without sacrificing your income or wellbeing."
3 Transformative Questions for Deep Client Understanding
Here are three powerful questions I teach my clients to ask (which form part of our bigger ideal client interview process):
1. "What's your biggest challenge when it comes to [your topic]?"
This opens the door to what's really keeping them up at night
Example response: "I understand my Human Design type but struggle to translate it into practical, profitable business strategies."
2. "How does this challenge affect your daily life?"
This reveals the emotional impact and ripple effects they might not even realize
Real client quote: "I feel like I'm sacrificing no matter which way I approach things and this makes me feel like I shouldn't be in business."
3. "What have you tried before to solve this?"
Shows you what they're tired of hearing and what's missing in the market
Common response: "I've invested in purely strategic business programs that burned me out, and purely spiritual guidance that didn't create reliable income. I need both."
Pro tip: I prefer live conversations over Instagram polls or application forms because they give you the opportunity to ask clarifying questions and really peel back the layers of their experience.
Creating Consistent Conversions in 2025 and Beyond
Understanding your ideal clients deeply is powerful, but it's only one piece of the puzzle. To create consistent conversions in 2025 and beyond, you need three core elements working together:
The ability to truly understand and speak to your ideal clients
A compelling offer that converts consistently because it's aligned with both your energy AND what your market actually wants
Clear pathways between your content and that offer - so you're not just creating content that resonates, but content that actually converts
And that's exactly why I created Constantly Converting By Design.
This isn't just another business program. It's the culmination of 7 years and over $4M in sales, transformed into a comprehensive system that finally bridges the gap between proven business strategy and Human Design wisdom.
See, most programs force you to choose:
Either you get hard-hitting business strategy that promises results but burns you out...
OR you get spiritual guidance that feels good but doesn't reliably pay the bills.
But here's what I know after working with hundreds of conscious entrepreneurs: You don't have to choose.
Inside Constantly Converting By Design, you'll learn how to:
Create offers that consistently convert by leveraging your unique energy
Build sustainable systems that maintain momentum (even when you're offline)
Design a sales process that feels natural and creates predictable results
Use our complete library of AI prompts - to help you to integrate and implement because I know you’re juggling multiple things in your life and I see you in that!
Plus, you'll get access to our proven frameworks that have generated over $4M in sales - all adapted to work with YOUR unique energy and strengths.
This is about building foundations strong enough to support you through any transition - whether that's starting a family, scaling your impact, or simply creating more space in your life.
And right now, the waitlist for our March 2025 cohort is open.
When you join the waitlist, you'll get:
$500 off when doors open February 3rd
Immediate access to start implementing the foundational content so that you can feel ready to go once we officially kick off on March 3 and calls start - there’s 3 calls every single month for 3 months so there is a LOT of personalised support!)
Access to 3 exclusive bonus calls with my hand-picked mentors and successful alumni
Important dates to remember:
Waitlist enrollment opens February 3rd
Early access pricing and exclusive bonuses available until February 16th
Our next cohort begins March 3rd
If you're ready to bridge the gap between strategy and alignment - to create a business that converts consistently while honouring your unique design - join us inside CCBD.
An Exclusive Opportunity
I also want to let you know that something special and fun is also going to be released to the waitlist.
I’ll be hosting a 4 week Sacral and non-Sacral immersion which will kick off on May 26 (at the very end of the cohort) for further implementation and intimate support with me and my co-coaches.
Each immersion will be limited to 10 people and will include my eyes on your whole business for 4 weeks.
The waitlist price for this will be $1350 and I am SO excited about it because it's going to give us a chance to go even deeper than we do in CCBD.
So make sure you're on the waitlist as this is where this exclusive experience will be dropping first!
The Path Forward: Where Strategy Meets Alignment
Remember: The difference between content that converts and content that falls flat isn't just about the words - it's about the understanding behind them.
In 2025, success isn't about choosing between strategy and alignment, between profitability and authenticity. It's about bringing them together in a way that honors both your energy and your audience's needs.
The entrepreneurs who will thrive in this new economy are those who can deeply understand and speak to their ideal clients while creating sustainable systems that support both growth and wellbeing.
Are you ready to create that kind of deep resonance in your business?
I'm also excited to announce that the Richness Without Sacrifice™ newsletter is now available!
Every week, I share real-world examples of this framework in action, including behind-the-scenes looks at how we're implementing it in our business and with our clients.
This post is part of our "Future-Proof" series. Subscribe to our weekly newsletter to receive upcoming articles on:
Behind the Scenes: Scaling to $30-50k Months
Your Strategic Vision: Practical Steps for Implementation
I’m Jazze Jervis
Jazze Jervis is a business coach supporting high achieving service providers to increase their visibility, scale their brands and increase profits with *personalised* strategies, human design and astrology so they can experience “richness” without the sacrifice.
