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Launching vs. Evergreen; the best model for your online service business according to Human Design
Over the past 2 years, more of my clients than ever before have been embracing an evergreen model over live launching. But is it always the best decision? Since implementing evergreen marketing and sales strategies in my own business back in 2022, I’ve learned a LOT about the timing of this shift and the elements that MUST be in place before making the move.
Should you have a niche? How to attract your ideal client in your online service business.
When we try to fit our multidimensional experience into a super-specific niche, we end up squeezing all our offers into that niche, too. The trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means you’re leaving $$$ on the table!
How to take time off in your online business without sacrificing sales
If you needed to take time off from your business, could you do it easily and without your income being impacted? Running a business is a bit like investing...the more foundations you create early on, the more you get paid and with less effort. Warren Buffet is an excellent example of this. He’s considered the most successful investor of all time. At 94, his fortune has amassed to over $120 billion. What’s interesting is that a large portion of his wealth was accumulated after his 50th birthday. And $70 billion came after he qualified for Social Security benefits, in his mid-60s! His wealth has accumulated over time because of the foundations he built in his early years (he started investing at 10!). If you’re unable to have regular time away from your business without your income being impacted, it's not an expression problem, it's a FOUNDATION issue.
3 energetic and emotional practices for successful launches in your online service business
Maybe this sounds familiar… You pour your heart and soul into creating offers you wish you’d had when you first started your business. You’ve missed coffee dates with friends, had loved ones tell you you’re “crazy” for starting an online business and maybe even had a few blow ups with your partner about inconsistent income. You know damn well your capacity for impact is off the charts but every time you go to actually ‘sell’ or even talk about your offer, that same old train starts to leave the station... “What if nobody buys?” “What if people buy and hate it?” “What if people think I’m just another coach pushing them to buy something they don’t need?” It’s the train of thought that can quickly derail your launch. That’s exactly why I wrote this blog for you to make sure you're emotionally and energetically prepared for your next launch!
How to refine your coaching offer inclusions to increase profitability and scalability
I know you know this…But a few years back, when the world shut down, we saw the service industry kinda blow up… All anyone needed to do was launch and people would pay for the proximity. Fast forward a few years, a few more sellers in the market and a bit of a messy economy and us buyers have become a heck of lot more discerning about what we invest in. It's more important now than ever to know how to cut through the noise and stand out from the crowd.
3 common mistakes you’re making that are limiting your capacity to scale.
Choosing the right business model as a service provider is so important, yet it can also feel a bit “sticky”. Does this offer make sense for my current business model? Is it scalable? What needs to shift in my business to make it even more scalable? There are so many questions, it can be confusing and it's easy to second guess yourself. So let’s talk about it! In this episode I cover: 3 common challenges for business models and how you can avoid them, the difference between an aligned business model for “Sacrals” and “non-Sacrals” and why getting this right is critical for long-term wealth-building success; what no one else will tell you about the practical application of a business model.
3 steps to a 300% increase in sales during the launch of a core offer.
So one of my NEON VIP clients is finishing up a launch that has totalled over $120k in sales and is a 300% increase from when she first started launching this offer! So thrilled for her. I think it’s really easy to assume that increases in results like this come from one big strategy or a whole different way of launching and in my experience, that’s usually not the case. It’s actually the 1% shifts that can create the biggest shifts. In fact, we’ve recently had some incredible results inside NEON and none of them have actually been because of a business strategy at all!
How to thrive in your online service business as a Line 1 Profile in Human Design.
We spend a lot of time analysing the Human Design Energy Type's when it comes to determining the best strategy for you to create a profitable online service business that you love and that loves you back. BUT one aspect of Human Design that is commonly overlooked is the profile! So much insightful information can be found in two little numbers, and today I want to introduce you to this aspect of your Design and the 1st line in particular.
5 ways you can increase your profit by up to 95% through retention in your online service business
A study by Harvard suggests that a 5% increase in customer retention can lead to a 25% to 95% boost in a company’s profits over time. That's huge! And you'll find endless articles backing up the idea that an existing customer is much more likely to buy from you than someone they don't know. Other studies even suggest that acquiring a new customer can cost 5-25 times more than retaining an existing one! And yet… many online service providers have fairly average client retention at best. So what can we do about it? How exactly do we increase retention rates?
Instagram, Youtube, Podcast… Oh My! Discover which marketing platform is right for your online service business.
These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! it's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business. And while any content and marketing strategy can work, not every content and marketing strategy can work for each platform. For example, YouTube prioritises depth and high-quality content, while Instagram focuses on stopping the scroll and capturing your attention. Pinterest is great for visual and aesthetic-focused content, but LinkedIn focuses on networking and showcasing your expertise.
3 steps to overcome self-doubt in your online service business
Chatting with a dear friend this week, I realised that no matter how much success we achieve, we're all susceptible to feelings of self-doubt. She was questioning (read overthinking) a few things in her service business, specifically what her point of difference is. I shared with her how much my own self-doubt had capped my potential and if I’m honest, almost ruined my business. This convo led to a powerful sacral response for me to open up more publicly about my experience in the hopes it may help others struggling with similar feelings of self-doubt. I'm also sharing the tangible action I took to grow beyond my stories.
How to use Human Design to find your ideal business model in the online service industry
How to use human design to find your ideal business model in the online service industry. In this blog, get an introduction to Human Design (and its application to business strategy) and share how you can leverage your Human Design Energy Type and Authority to create a business you love in the online service industry.
Want more strategy, tips and resources to help build your own wildly profitable and sustainable business?
Get my free and on-demand training:
The Conversion Framework
Set solid foundations for consistent sales (without actually having to sell every day!)
In this FREE value packed masterclass, I’ll share the simple 3 step framework I use for our clients to create the foundations in their business for consistent conversions now and over the long term.
This is perfect for you if you’re desiring to create consistent $5k months.
Duration: 65 minutes
Built For Scale
A roadmap from $50k to multi-6 figures (without burning out, breaking your brain or adding more products to your biz)
This FREE training gives you my framework for creating a multi-6 figure pathway to scalable, sustainable success.
This is perfect for you if you’re already at $5k-$10k months and desiring to scale to multi 6 figures spaciously + sustainably.
Duration: 65 minutes
Meet the blogger…
Jazze Jervis is a business coach and creator of first-of-its-kind business immersion, NEON, where female entrepreneurs use their strengths and zone of genius to create more visibility, scalability and profitability by leveraging personalised strategies, human design and astrology.
At the end of her first million dollar year in business, Jazze realised she was burnt out and no longer operating from her natural way of being. This ultimately led to a “come to Jesus” decision to get clear on the strategies that were going to be the most income-producing, sustainable and personally satisfying.
Jazze is a multi-passionate 5/1 Manifesting Generator, Sun in Cancer and Capricorn Ascendant (intuitive business is literally what she’s on Earth to do!). She’s a passionate advocate for women feeling internally resourced, carving their own paths, learning to TRUST themselves and building legacies that allow them to create more joy in their lives, peace in their souls and generational wealth for their families.
Let’s explore how we can work together.
Visibly YOU
Our renowned 3-step visibility process will explode your visibility and pump up your profits.
PLUS, you’ll get a 30 min bonus coaching call with me so I can review your strategy and provide needle-moving feedback on your messaging, shop front and sales funnel.
(it’s kind of a no-brainer at just $37!)
constantly converting
A 12-week program for coaches and service providers to design and refine their core offer, messaging and sales strategies so they can convert now and create consistent $5k+ months.
If you’d rather not have to be “ON” everyday just to make a sale, or you just want to know how to position your work in the most compelling way possible, Constantly Converting is for you.
NEON - 6 or 12 months
This is our 6 or 12 month, first-of-its-kind personalised group coaching program for service providers who want to refine their business model, product suite and sales & marketing strategies to create a multiple 6 figure reality.
(while simultaneously aligning their business ops with their human design and astrology for more ease, flow and profits - natch!)
CUSTOM 1:1 Consulting +VIP DAYS
This is for established service providers and corporate leaders desiring a personalised strategy for their business. We’ll review and refine your long term growth strategy, product suite and messaging for more sustainability, higher ROI processes, robust systems and a kick-ass team who can properly support you.
Check out my Podcast
All That Jazze!
Join me as I take you behind the scenes of my strengths-led sustainable online business and share my favourite strategies and rituals for building a million dollar business, creating fun and innovative offerings and business models, pioneering a Movement and committing to a whole lot of rest, self-exploration, nervous system regulation and FUN while I do it.
