3 common mistakes you’re making that are limiting your capacity to scale.
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Mentioned in this episode:
Not scalable from a strategy and a capacity perspective and how Human Design can help you change that
Working too much “in” the business instead of “on” the business
Diluting focus by working on too many things that don’t add to your ideal business model. Doesn’t need to be niched, but how can you create sustainable revenue and then branch out.
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The business I started back in 2017 is radically different to the business I have today.
I was new to the game and like most, I was drawing inspiration from other successful 6 and 7-figure business owners.
This meant my business was mostly built on:
One-on-one weekly coaching
A huge amount of content creation
Multiple live launches a year
And what’s crazy is that the high-achiever in me ensured that this business model worked which resulted in my first 7-figure year 😱
But none of this was sustainable.
And when I experienced burnout and a miscarriage, I knew I had to change how I was showing up in my business.
I no longer wanted to sacrifice my health, time with family or the impact I wanted to make by building a business that I no longer loved and wasn’t loving me back.
Using my Human Design and Astrology, I got really clear on what business model was going to be most aligned and nourishing for me.
I started to leverage my strengths for strategy (hello Capricorn stellium) to build automations, funnels and SEO-rich content so that I could work less but achieve more.
I also started to learn how to use my Sacral response as a Manifesting Generator and it was the biggest exhale ever when I threw my yearly plan in the bin and started to create more safety around my sacral response leading my decision-making.
Now my business model has solid foundations for me to be paid all year round with launches in between when I have the sacral response to do so and/or I’m in a season where I’m excited to be more visible and have a bigger impact.
I work 15-20 hours a week with the last week of the month completely away from my desk and calls. I love my clients and the work that I do.
I have people find me and pay me consistently because of the longevity content I’ve created (i.e. can be found through SEO and without me needing to push it in front of people all the time).
And if I’m being really honest? It just feels simple.
I think sometimes as humans we like to overcomplicate things and make it harder than it needs to be.
But me? I’ve learned that simple is good and a satisfied Jazze is the best kinda Jazze.
3 common business model mistakes
What I’ve come to see with clients, and even from my own experience, is that we are all really eager to talk about the right business model for your business.
Having the right business model from the jump (or at least when things really start to take off) is really critical when it comes time to scale your business.
The key question I’ve asked myself when evaluating my business model is:
Is the business model going to support me to not only create a business that is really financially lucrative but also supports me and my family and still be a business that I LOVE to show up to every day.
Choosing a business model based on someone else's success is a surefire way to build a business you hate. That’s why getting really clear on how business aligns for you is so important.
There are so many businesses that are experiencing these business model faux pas’, which means that their business is not scalable in its current form.
This creates a ceiling to income, growth and impact.
The 3 common mistakes I see business owners making when it comes to their business model, and ultimately their capacity to scale, are:
Not knowing their capacity and how this impacts their offers.
Having crappy offers that no amount of ‘business model tweaks’ will change
Not understanding how their business model decisions impact their day-to-day.
1. Knowing your Capacity
One of the biggest factors that is stopping service providers from scaling their business to the financial level they want and in the way they desire to create that income, is that their current business model is not just scalable for their energetic capacity, no matter how much work/effort/strategy/mindset they put into it.
When it comes to energetic capacity, this is where I look to Human Design. I spoke about this in a recent blog: “How to use Human Design to find your ideal business model in the online service industry.”
For so long the high-achiever in me was in the driver's seat of my business.
Its motto was “SUCCEED, NO MATTER THE COST”.
And that version of me created a 7 figure business… that I hated.
My business constantly relied on me being “on”, which led to burnout… which then led to a miscarriage, which changed my life overnight.
I realised the results I was experiencing weren’t coming from my strategies or a business model that was working for me, but BECAUSE I WAS A HIGH-ACHIEVER AND WOULD STOP AT NOTHING TO SUCCEED.
I had built my business like a Manifestor. It was constantly on-off and I was in a perpetual launch cycle moving from one offer to the next.
There was absolutely no space for my Sacral to respond because everything was planned out for the year.
There was no opportunity for me to get to know my clients on a deeper level because I poured all of my energy into shorter-term masterminds (3 months).
I was forcing everything instead of waiting for my Sacral response.
I never prioritised rest or support (or strategies that would give me both, and a sense of freedom).
I was constantly overwhelmed by mental and physical pressure and I was overidentifying with the over-achiever in me. I had no practices that helped me move through this stress and detach from an identity that was no longer serving me.
I hadn’t realised it at the time, but I essentially built a business that went against who I am to my core; which is a 5/1 Sacral Manifesting Generator, a 7H Cancerian with a Capricorn stellium in my 1st house and a Leo stellium in my 8th house.
CONNECTING TO MY HUMAN DESIGN (AND ASTROLOGY) HELPED ME GET CLEAR ON THE TYPE OF BUSINESS I WAS MEANT TO CREATE.
Now, I have a business model where my Sacral can respond without pressure or urgency from my mind.
Today, I work with clients in a personalised consulting capacity for as long as 9 months (inside NEON) and many of my clients I have worked with for a number of years.
This is evergreen and I’ve built many sales pathways for people to join this offer consistently throughout the year. This offer brings in really solid monthly recurring revenue.
Then I have Constantly Converting By Design which is a 12-week program to learn how to build your business in alignment with your human design for more ease, profit and sustainability.
You can join the waitlist for our live round which will kick off in October here.
My line 1 body (I’m a 5/1 profile in human design) loves having solid foundations in the business that create consistent and predictable monthly recurring revenue, and then my 5th line personality loves to have bigger periods of visibility and momentum when I have a sacral response and this is when I launched masterclasses and events which people usually join Constantly Converting through (and also NEON).
This is why I look to Human Design when I’m working with my clients. It allows me to tailor a business and scaling strategy that is most aligned to their energy to ensure a profitable and sustainable business.
Here’s what I see commonly in my work that is limiting your capacity to scale (broken up into a non-Sacral and Sacral category):
Non-Sacral’s
As the name suggests, non-Sacral’s are the Energy Types that do not have a Defined Sacral (Manifestors, Projectors and Reflectors).
The Sacral centre is the biggest motor in Human Design and it is home to life force energy, energy with staying power. If you’re a non-Sacral, you don’t have consistent “doing” energy.
You are not designed to maintain a life in the fast lane. This is because you have inconsistent access to life force energy. It is really about you making sure you honour the energy that is there and more importantly when it is not there.
You may feel pressure to keep up or do more to match those around you, especially those with defined Sacral’s.
Many non-Sacrals are completely burnt out because they’ve built a business model that is built for a Sacral (i.e. consistent creation energy).
It can be challenging for a non-Sacral to know when “enough is enough” because you’re always taking in and amplifying the Sacral energy around you (and over 70% of the population are Sacral’s).
Your biggest lesson? To learn to stop (aka REST) before you’re tired.
The biggest issue I see in many non-Sacral business models is that they require too much building and input from them. I.e. their business model is designed for a Sacral (Generator and Manifesting Generator).
Building business models look something like:
❌ Done-for-you models.
For example, a done-for-you website or a done-for-you package that includes branding, copywriting, social media templates AND the execution alongside this.
In this model, you are being paid for your work as opposed to your guidance/wisdom and this is difficult for a non-Sacral to maintain.
A way that a non-Sacral could engage in this kind of work, for example, might be to be a part of the visionary side of this (i.e. helping extract and guide) and then they might have contractors they bring into more of the work.
Or, you're simply positioning the result as the plan/strategy that they receive from you (not you doing the work with them).
❌ Consulting that is heavily reliant on their time.
There are so many ways that one-on-one or group work can be delivered. For example, Intimate one-on-one work could be delivered with a lot of in-between support outside of calls, or it can be delivered in more of a call-only capacity.
Similarly, with group work, it might be delivered with a very hands-on community space like how we do it with NEON, or it can be delivered without a community space.
These are the kinds of decisions that matter SO MUCH to the overall scalability of your business model that might seem insignificant at the time.
You can then get granular and look at each of the non-Sacral types as a whole.
For a Manifestor, it is so important to create something that is a fit for the burst-rest-burst-rest cycle.
This could be a core offer that is launched a few times throughout the year followed by rest.
Whereas, a business model like mine where a Manifestor is required to do a lot of building and guiding is going to be totally unsupportive and really hard to scale.
Launching something that has come through a true-self urge and then not launching it again is actually really aligned for a Manifestor.
Alongside this, it's really important to look for ways you can create stability in your income streams during rest cycles so that could look like turning things into passive income streams with a funnel (built by a Generator) once you've delivered them.
For a Projector, finding ways to be paid passively is a great addition to a business model and ensuring that your one-on-one and small group work is positioned where it's your advice and not the amount of work you do that is what people are investing in.
For this reason, there might not be any community spaces for your offers.
If you’re curious to learn more about how your Human Design can inform how you create a business you love, you can take this quiz here to find your most aligned business model (including consideration for how to make aligned decisions for your business) which comes with a PDF and video from me
For the most part, Reflectors do well with evergreen business models. This can allow them to really ebb and flow within their lunar cycle. I.e. that might look like primarily being focused on one-on-one and small group work that people can book at any time.
With that said, the best business model a Reflector could have will likely come from being highly attuned to their lunar cycle and living cyclically as a result.
One-on-one or “Dial an Oracle” style offers are also conducive to their ability to share their objective observations.
Sacrals
Again, as the name suggests, Sacral beings (our Generators and Manifesting Generators) have a defined Sacral which means they have consistent access to life force energy.
Sacral’s have consistent access to a Sacral response and what this response is designed to tell them is what opportunities/decisions/offers they have the energy for.
It is their personal satisfaction that is the most important part of their business model and we’re conditioned to chase other metrics of success like big houses and cars etc (if this is personally satisfying to you then great but if it's not, then this is going to be a drain on your Sacral).
Here’s what I see as being the biggest block to having a scalable business model for our Sacral’s:
Initiating and forcing things rather than letting decisions move through their Strategy + Authority.
Most Sacrals are conditioned to force and initiate.
Think about these common phrases: “A quick decision is a good decision” and “Just do it”. It can be incredibly uncomfortable for a Sacral being to wait to feel their response but this is what generates the energy to create.
Without it, they are forcing things and will likely experience burnout because they don’t actually have the energy for what they *think* they should be doing.
What happens when things are forced is the focus becomes diluted.
You say yes to things you really wanted to say no to and you end up working on things that aren’t moving the needle. When a Sacral is truly connected to their satisfaction, this is when they are most magnetic to opportunities, clients, and money.
2. Generators: quitting too early.
What is unique about the Generator experience is because they are here for mastery, they can have a leap in their growth and development and then they plateau while they’re developing the next leap in their mastery.
Again, because the world conditions us to believe that patience and stability are not as sexy as having the latest shiny object, I see Generators quit right when they’re on the precipice of amazing growth.
I have a couple of Generators I’m working with inside NEON at the moment and one just had her best launch yet - over $40k - and we have worked for 6 months on the funnel for this.
We didn’t pivot.
We zoned in on her zone of genius and really leveraged that and got to work building and it has paid off for her.
Same with another Generator I’m working with. We have refined offers that weren’t a fit for her zone of genius and we changed the structure of her main high-ticket offer to be more supportive of her capacity.
We stopped positioning it to be about business strategy, took out the consistent access to her because she’s a 2nd line, refined her message and looked at what she feels truly satisfied by in the delivery of this offer and removed what wasn’t satisfying.
She had an almost $65k day last week.
3. Manifesting Generators: not creating stable foundations for their multi-dimensional energy to thrive and flow between.
It’s great to pivot. It’s great to trial and error and see what feels good. But we don’t want this to be at the expense of sustainable revenue.
I see MG’s chasing shiny objects all the time and they create all these different kinds of offers but they don’t take the time to create stability in monthly recurring revenue.
It's great to follow those passions but what can you do to ensure stability through all those periods?
For example, I teach clients to pioneer an overall “movement” rather than a niche.
I have core offers that fit within my overall movement of Richness Without Sacrifice and these are always running and we convert consistently into those.
Then throughout the year as I have different Sacral responses, I can create either micro offers or masterclasses and it doesn’t impact my overall base level of income.
Overall, though, it's so important for a Sacral to get to know themselves and what is truly satisfying to them because a business model without this is like pushing a boulder up a hill.
Looking for more personalised support?
There are 3 ways we can support you here (and two of them are free!)
Firstly, read this blog: “How to use Human Design to find your ideal business model in the online service industry”. It’s a game changer for supporting you in creating a business that is aligned with you.
Secondly, catch the replay of our recent 3-day event - 7 Figure Freedom. We go deep into how Human Design can support you in building a business you love.
Lastly, You can apply for NEON which is my 9-month personalised 1:1 and group program for service providers who want the product suite, messaging, funnel and sales and marketing strategies they’ve been missing to create year-on-year growth (and a multiple 6-figure reality). While simultaneously aligning your business operations with your Human Design and Astrology for more ease, flow and profitability.
2. Your offers
Before we dive into this, I want to share a podcast episode where I talk about “The ripple effect of a banging offer (and 3 ways to improve yours)”. It’s juicy 🤤
This isn’t really spoken about enough. People get into a launch and it’s not going to plan and they’re trying to figure out what’s going wrong and whether the message needs to change or what the data is saying and in reality, the offer just isn’t good.
We’re in a competitive market.
The quality of the offer and whether it’s solving a problem your client even wants to solve is important.
Making assumptions is one of the worst things you can do in a business.
I see this all the time. People make assumptions that their ideal client is having the same problems they did. That’s not always the case.
I’ve said this so many times, nobody is too advanced for ideal client interviews.
It’s ok to pivot and change direction, to initiate new offers, but we also want to make sure we’re maximising your effort and input and ensuring you get a good ROI on that.
So what do we do about it?
Have a really honest conversation with yourself about your offers.
When was the last time you did some ideal client interviews? When was the last time you asked for client feedback, even though it can be uncomfortable to receive?
I love to look at a few key astrological placements when thinking about the offers I want to create and that’s a reflection of the core essence of my zone of genius.
You can read more about that in this blog: 2 proven ways to scale your online business profitably.
3. Understanding the necessary tasks associated with each style of model
This is a biggie and nobody really talks about it and when I ask clients questions like these, it’s always met with a big “omg thank you for encouraging me to think about this”.
So, if your business model is going to be lower ticket and higher volume, you need to take that into consideration in your sales, marketing and visibility strategy. You are going to need to do a lot more lead generation as a higher-volume business. It's a numbers game.
If your business model is higher ticket, then this means it’s likely going to take people longer to make decisions to work with you and so you’re going to need to have a lot more nurture funnel strategies in place.
I recently did a presentation for a group and I’ve created a strategy around what I’ll be linking for them to capture email addresses because I know that the faster I can get nurturing and having people read my content, the more trust I can establish and the more likely I’ll be able to convert.
If you’ve got a combination of the two, there’s going to be different strategies required right?!
It will be a combination of lead generation for volume: which might be paid traffic or cross-pollination and collaborating with other people (which will need to be happening consistently).
It will likely also be consistent nurturing either through a webinar funnel or regular masterclasses where they can get a feel for how you work. It might also be sales calls, as well.
The business model isn’t just about “what product suite is going to be most lucrative”. It’s also a consideration of how it's going to be impacting the overall strategies of your business.
What can we do about it?
Consider: are you currently engaged in the activities that make the most sense for that business model? Do your activities need to shift? Does the actual business model need to change?
Take a peek at what zodiac sign rules your 6th house in Astrology, too. (We use the TimePassages app for all things Astro).
The 6th house is all about the day-to-day and the activities, habits, and tasks that are going to feel supportive for you.
For example. mine is in Gemini and my day-to-day is very much grounded in logic, curiosity and communication. I coach a few days a week. I have funnels where I’m analysing data and getting curious about that.
Let’s recap
Oof this is one hell of a blog, so let’s recap on how you can avoid these 3 common mistakes so that you can scale and grow your business with ease!
Get really clear on your capacity. Start by looking at your Human Design Energy Type. Are you a Sacral or Non-Sacral being? Understanding this is really going to influence how you apply your energy to your business and your clients.
Review your offers. Have you had conversations with your ideal clients that will help you to clarify if this is an offer your clients need and want, or is it an offer you *THINK* your clients need and want? No one is too far ahead in their business to stop having productive conversations with their potential clients - just remember that!
Are you working in alignment with your business model or against it?Once you understand what the most effective business model is for you, then consider if your day-to-day activities are supporting growth within this model or creating stagnation. If you aren’t sure which business model is right for you, then I have a blog for you: “How to use Human Design to find your ideal business model in the online service industry”.
If all of this is new to you, then I recommend checking out 7 Figure Freedom. A 3-day live event to learn how to use your HUMAN DESIGN to build a profitable business model and product suite with offers you love to deliver.
So before you build a “7 Figure Prison”, here’s what you to do instead:
Prioritise understanding your HUMAN DESIGN and how it impacts the most PROFITABLE product suite for you and your business.
AND HERE’S WHAT we COVered OVER THE 3 DAYS:
Day 1: Your Scaling Capacity: The ONE thing nobody is talking about when it comes to having a scalable business model - once you know this, everything changes.
Day 2: Your Human Design: You’ll discover the most aligned business model for you based on your unique human design energy type to unlock more ease and profits.
Day 3: 90 minute Q&A: Receive personalised insights on building a profitable business model that fuels your joy rather than creating the "7 Figure Prison."
Get immediate access to the replay by filling out the form below!
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I’m Jazze Jervis
Jazze Jervis is a business coach supporting high achieving service providers to increase their visibility, scale their brands and increase profits with *personalised* strategies, human design and astrology so they can experience “richness” without the sacrifice.
