How to increase sales in your online service business using Human Design.
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Mentioned in this episode:
Why traditional sales advice often fails (and what to do instead)
Specific strategies for each Human Design type to sell authentically
How to recognise when you're working against your natural energy
Practical tips for creating aligned sales processes that actually convert
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Sales.
We all want them.
And not just because of the financial freedom they can provide but because you crave the ripple effect of the deep impact you know you can offer your clients.
Yet so many of us miss the mark when it comes to selling the programs/trainings/services/offers that you pour your heart and soul into.
I think, where many of us fall over is by thinking that all sales advice will work for you.
And yet, the ironic thing is that most sales advice won’t work for you.
Here’s why.
❌ Generic sales advice isn’t taking into consideration who you are at your core.
❌ It’s not factoring in what your strengths are.
❌ It certainly doesn’t consider your unique point of difference.
So much of the sales advice out there is one-size-fits-all, and if you've been in business for any length of time, you know that one size most definitely does not fit all.
This is why I infuse my sales advice to clients with a deep understanding of their Human Design.
Because here’s the thing…
As a 5/1 profile in Human Design myself, I've spent years researching and experimenting with different sales strategies.
And what I've found is that when we align our sales approach with our unique energetic blueprint, that's when the magic happens.
So today, we're going to break down some common sales advice for each Human Design Energy Type, look at why it might not be working, and most importantly, what to do instead.
By the end of this blog, you'll have practical, actionable strategies that actually work with your energy, not against it.
Before we dive in, I’m so excited to announce that Constantly Converging By Design is open for enrollment!
You can read all about it HERE and below. We have an early bird sale happening until Oct 31!
Sales advice according to your Human Design Energy Type.
Manifestors
If you're a Manifestor, you're here to initiate and make an impact. But so much of the traditional sales advice out there can actually work against your natural gifts.
Common Advice That Doesn't Work
There’s a lot of advice, particularly in the coaching industry, about how often you should be selling in order to create results.
“I had a $50k cash month and you know what I did? I sold every day”.
Being “on” all the time is not ideal for a non-sacral being like a Manifestor.
Why It Doesn't Work
Here's the problem: this approach drains your initiating energy and feels inauthentic.
Being “on” all the time is not ideal for a non-sacral being like a Manifestor. Manifestors are meant to inform and then create space for others to respond.
What to Do Instead
Instead, lean into your power to initiate and inform.
Create bold, impactful marketing messages that clearly state what you're offering and why it matters. Then, give people space to come to you.
For a Manifestor, it’s all about creating “assets” that can inspire your ideal clients to take action.
For example:
Have your unique frameworks and methodologies front and centre that showcase your vision and impact. Maybe it’s in the banner of your Instagram or maybe you have a quiz on your website about a unique framework/assessment and how someone can implement it into their life. You can then position your offers as the solution.
Create a "Disruptive Insights" newsletter, sharing weekly game-changing ideas that your audience can immediately apply. This can encourage people to join your list, receive your insights and then reach out to work with you.
You can also use a "Now or Next Round" approach in your content, clearly communicating when you're available to start and when the next opportunity will be if they're not ready now
You can also implement "announcement style" launches - Rather than traditional long launches, create shorter, more impactful launch periods that align with your natural ability to initiate and inform.
How This is Addressed in Constantly Converting By Design
Our primary focus when working with Manifestors is to create powerful, aligned marketing strategies that honour their need to initiate and then rest.
Something as simple as having some great templates in Canva can make it so much faster for you to create sales content quickly as you have a true self urge.
It’s all about crafting effective “landing assets” that can do some of the selling for you while you're resting.
This is exactly what we take you through in CCBD… in fact, we have a WHOLE module dedicated to it. Here’s a sneak peek.
Module 5: Craft Congruent Messaging
There’s no point having great messaging if you don’t know how to leverage it! This module is the reason myself and my clients are able to convert CONSISTENTLY and without always needing to be online. But even with quality messaging, there’s a real art to getting it to convert without you needing to get on sales calls or show up everyday on IG. In this module, I’m teaching you how to craft compelling, congruent messaging that works hard when you don’t want to!
Generators
Generators, with their Defined Sacral Centre, have access to sustainable life force energy when they’re working on what is lighting them up.
And that is key. A Generator has to LOVE what they do, otherwise, their beautiful lifeforce energy is moot.
Because of this perception - of always having energy - Generators can get caught up in believing that they can always be on. But this is definitely not the case.
There are definitely aspects of the sales process that don’t light you up.
Common Advice That Doesn't Work
You've probably been told to use scripted sales calls or to set up rigid, automated sales funnels. Another common piece of advice is to plan out your entire sales strategy months in advance.
Why It Doesn't Work
Here's the issue: these approaches ignore your most powerful tool - your Sacral response.
When you're following a script or a rigid plan, you're not allowing space for that gut feeling, that "uh-huh" or "uh-uh" that guides you so powerfully.
What to Do Instead
Instead, create interactive sales processes that leverage your yes/no energy.
For example, instead of a scripted sales call, try a more conversational approach. Invite potential clients to fill out an application so you’ve got something to respond to before you invite them to a call or reach out to them via IG DM’s.
Follow up based on genuine enthusiasm: "I'm excited about potentially working together. How about you?"
Have a lead magnet funnel but then reach out to people who download that freebie so you can use your sacral to respond as to whether you’re attracting the right kind of clients or need to tweak your messaging.
You can also host live workshops in response to themes you’re seeing with your clients or in your industry as a whole. This can help people get a taste of what you’re excited about and see the power of your sacral in real-time.
Remember that unless you’re sold on your offer, nobody else will be. As a Sacral being, it starts with your own personal satisfaction and excitement.
How This is Addressed in Constantly Converting By Design
For our Generators, it’s all about creating a content strategy that leverages their Sacral response and we know how important content is for sales!
For example, as a 5/1, I like to provide in-depth practical solutions on my Podcast. Then I leverage that content by repurposing it into a blog, an email to my list and also onto Instagram with the main CTA being to the Podcast and to any freebies that I currently have.
This means I’m leveraging my strengths and one Sacral response is creating multiple pieces of content.
Inside CCBD, I teach an overall content strategy and then I provide specific insights into how this applies for a Generator, including a step-by-step guide for how to use AI to support you to leverage one piece of content into many.
Module 7: High Converting Content
In this module, we'll introduce you to our powerful Magnetic Content Planner, a resource filled with over 100 content prompts and insights into the most high-converting content styles. We'll also explore how to tailor your content strategy based on your unique Human Design energy type, ensuring your content resonates deeply with your audience.
Manifesting Generators
As Manifesting Generators, you are dynamic, multifaceted powerhouses. Just like the Generator, the power is in your Sacral response, combined with your fast pace and multidimensional nature.
MG’s are all about efficiency gains. For the most part (this does require some practice!) They know when things are no longer working and when it’s time to pivot. Or to start something new before another project is complete.
But this can also give them a bad rap for “quitting before it’s done”.
This only emphasises the importance of staying connected to your Sacral response.
Common Advice That Doesn't Work
You've likely been told to focus on one offer or one marketing channel at a time. Or maybe you've been advised to stick to a consistent, long-term sales strategy without deviation.
Why It Doesn't Work
This advice doesn't honour your multi-passionate nature or your ability to quickly skip steps and find efficiency.
When you try to focus on just one thing or stick to a rigid plan, you can often be left feeling stuck or bored. All that energy with nowhere to go.
What to Do Instead
A multifaceted sales approach will help you stay engaged and provide you with space for quick pivots.
For example, I have a couple of evergreen funnels set up that can support me to do some of the nurturing of potential clients in more of a “hands-off” way, and then I run live events as my Sacral responds to certain topics.
This can create cash injections and give potential clients who are “on the fence” an opportunity to feel into your energy.
This is the same approach that I have for my marketing.
I have landing assets that can support me but then I don’t plan my content far in advance. Instead, I use my sacral to respond to what is currently happening.
Here are some other ideas:
Create a "5-day challenge" covering different aspects of your expertise each day
Develop micro-learning content: 2-minute weekly videos on various topics to showcase your multidimensional expertise
Host monthly "Rapid Fire Learning" webinars where you cover multiple topics in quick succession, keeping the energy high and varied
Implement a "Rapid Fire Clarity Session" as part of your sales process, where you could give a client an example plan of what you’ll be working together, as well as addressing all potential objections in a high-energy, focused 20-minute call.
How This is Addressed in Constantly Converting By Design
I am all about supporting Manifesting Generators to create flexible, multi-dimensional business models.
All of this starts with working with a movement instead of a niche. This is how you can set up a solid foundation for recurring revenue, maintain consistency in your core message and offers, while also giving you space for pivots. And this is the very starting point of my teaching in CCBD.
Module 1: Your Movement
In this module, we'll identify the unique impact you want to make in your industry, this is the KEY to creating compelling offers. You'll learn a messaging framework to ensure your communication aligns with your impact, leading to more conversions. We'll also explore three Human Design and Astrology elements to help you stand out from the crowd.
Projectors
You're here to see others deeply and guide energy efficiently.
You’re a non-energy being. Simply put, your energetic resources are finite. For this reason alone, most of the sales advice available to you is working against you (and your greatest strength).
A much-loved motto for the Projector is “do less”. Which is very counterintuitive in this current paradigm of business. Projectors are also here to Wait for the Invitation, which is just further permission to approach sales in a vastly different way.
But in doing less, a Projector is able to achieve so much more and in much more aligned ways.
Common Advice That Doesn't Work
Common advice often suggests cold outreach, networking events where you hand out business cards to everyone or aggressive marketing tactics where you're constantly promoting your services.
Why It Doesn't Work
This approach goes against your need for invitation and recognition.
Projectors aren't designed for constant output or initiation. When you try these tactics, you often end up feeling drained and unappreciated.
Remember, your energy is limited and it’s better spent on those that truly see you and invite you to share.
What to Do Instead
Focus on building your authority and creating systems for organic invitations.
Invest time in creating in-depth, valuable content that showcases your insights. Develop a strong online presence that attracts the right people to you.
For example, you could create a detailed, free resource - like an ebook or a video series – that demonstrates your expertise. Promote this resource instead of directly promoting your paid offers. This allows people to recognise your value, leading to natural invitations.
Another idea is to host intimate, invite-only events or webinars where you can shine in a more focused setting. This plays to your strength of guiding energy in concentrated doses.
At its simplest, a sales strategy for Projectors starts with choosing the marketing platforms where you feel most seen.
And if you’re curious to know marketing platform works best for you, according to your Human Design check out this blog: Instagram, Youtube, Podcast… Oh My! Discover which marketing platform is right for your online service business.
How This is Addressed in Constantly Converting By Design
For our Projectors it’s all about developing their unique voice and creating platforms for recognition.
We teach them how to craft magnetic content and set up systems that naturally lead to invitations, allowing them to guide from a place of recognition and authority. A big portion of this is covered in Module 2 and Module 4 inside of CCBD.
Module 2: Your Messaging
Unsure if your copy is hitting? This module will help you NAIL your messaging and make you feel "invincible" about your offer. That's the overwhelming response we receive from clients who have already completed it! You'll learn to write captivating copy for your core offer. I'll review it to boost conversions. Then, you can repurpose your new messaging in all your content and on all your platforms.
Module 4: Your Marketing Platforms
In this module, we'll explore marketing platforms and help you select the one that perfectly aligns with your Human Design energy type. By understanding your unique strengths and communication style, we'll point you toward a platform that supports you to authentically express your expertise and build a strong online presence.
Reflectors
Last but certainly not least, let's talk about our Reflectors. You are a rare gem, here to reflect and evaluate the health of your environment.
Like the Projector you are a non-energy being and this has to be considered when exploring what sales strategies work best for you.
Your greatest strength is what you observe in your environment, and then using this to your advantage.
On top of that, you’re entirely ruled by the moon. So becoming deeply attuned to your own energetic monthly cycle will further allow you to tune into what is feeling most aligned for you in that moment.
Which is pretty important when it comes to sales.
Common Advice That Doesn't Work
You've probably come across advice about creating a lot of urgency in your sales process. We’ve certainly seen the rise of limited-time offers in the coaching industry of late.
Why It Doesn't Work
This approach doesn't honour your need for time and space to reflect. Reflectors need to sample experiences over time (ideally a full lunar cycle) to gain clarity.
Pushing for quick decisions or creating artificial urgency often leads to poor choices and misalignment.
What to Do Instead
Create longer, more reflective sales cycles that align with lunar phases.
Instead of quick-decision sales tactics, offer potential clients a journey of discovery that mirrors your own reflective process.
For example, your “top of funnel” could be a 28-day Perspective Shift where participants receive daily prompts for reflection and learning.
In everything you do, share your observations about trends or patterns you're noticing in your industry.
Your unique perspective is incredibly valuable, and sharing it can naturally attract the right clients to you.
For example, you could host a monthly "Industry Pulse" webinar, reflecting on trends and changes, and how they impact your clients
How This is Addressed in Constantly Converting By Design
For our Reflectors it’s all about creating a sales process that gives them and their potential clients space for reflection and time.
And this is something dive deep into in Module 6 of CCBD.
Module 6: Your Sales Strategy
In this module, we'll introduce our proven 4-step sales system and guide you in aligning it with your unique Human Design energy type. This personalised approach will ensure you attract the right clients, effectively educate them about your offers, and seamlessly convert them into paying customers. We'll also show you how to create an irresistible "top of funnel" that draws in your ideal clients and encourages them to join your list (prime real estate!).
Wrap up
Leveraging your sales strategy, in accordance with your Human Design, will allow you to work with your energy, not against it.
When you’re working with your unique energetic blueprint, selling becomes less about pushing and more about allowing your impact and natural gifts to be seen.
And this is just the TIP of the iceberg when it comes to how your unique Human Design can influence your sales, strategies, messaging and so much more.
If you're intrigued by this approach and want to dive deeper into creating a fully aligned, high-converting business strategy, I have something special for you.
I've just opened the doors to my signature program, Constantly Converting By Design. This 12-week immersion is all about helping you create, position, and sell your offers in a way that's fully aligned with your Human Design and personal strengths.
The Constantly Converting By Design mission
Building a successful business shouldn't be a matter of luck or guesswork.
You shouldn't have to waste time and energy on trial and error or risk building a business model that will eventually crumble.
There should be a clear, step-by-step path to creating a business that converts consistently from the beginning.
Instead, you want to be known for your unique, high-converting offers that resonate deeply with your ideal clients, all while running a business that feels aligned with your personal strengths and energy from day one.
That's why we've developed Constantly Converting By Design.
We've distilled years of experience and over $4M in sales into a clear, step-by-step program that shows you exactly how to build your business foundation the right way.
Our method combines proven business strategies with Human Design and personal strengths, ensuring you're building a business that's not only profitable but also aligned with who you are.
If you're tired of trying to force yourself into business strategies that just don't fit, and you're ready to build a business that truly works for you, then Constantly Converting By Design might be exactly what you need.
To learn more and secure your spot, just head to www.jazzejervis.com.au/ccbd.
But don't wait too long – enrollment closes November 5 (the date of our first call) and $500 off the price of the program and the payment plans ends October 31. You can join us for as little as $270/month.
The most powerful sales strategy is the one that aligns with who you truly are. Here's to creating a business that “loves you back”. 🥂
Bonus Tip
Before we wrap up, here's a quick tip you can implement right away, regardless of your Human Design type.
Start paying attention to when sales feels easy and natural for you, and when it feels forced. Keep a journal for a week and note down the conditions when you feel most aligned in your sales process.
This self-awareness is the first step to creating a sales strategy that truly works for you.
And if you don't know your Human Design type yet, head here to get your free chart.
FAQ
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No! This is especially true if you're a non-sacral being (like a Manifestor) or need reflection time (like a Reflector). Success comes from aligning your sales strategy with your Human Design type rather than following a one-size-fits-all approach of "showing up" daily.
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This is completely normal for Projectors! Rather than doing aggressive outreach, focus on building your authority through valuable content that demonstrates your expertise. Create systems for organic invitations, like detailed free resources or intimate invite-only events that allow people to recognise your value naturally.
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No - this actually works against your natural gifts. Instead, leverage your sacral response by creating interactive sales processes. Use more conversational approaches, respond to applications, and follow up based on genuine enthusiasm. Your gut response is your most powerful sales tool.
What is Constantly Converting By Design?
A 12-week immersive program for service providers
Create, position, and sell offers consistently and authentically
Align your business strategies with your Human Design and personal strengths
Develop a sustainable, profitable business model without sacrificing well-being
Why Constantly Converting By Design?
Create a business that converts consistently without sacrificing your well-being
Develop repeatable strategies aligned with your Human Design and personal strengths
Build a sustainable, scalable business model that feels authentic to you
Transform your approach to offers, content, and sales
The Investment
BEST VALUE
One-Time Payment of $2997 USD
EASY PAYMENTS
3 x monthly payments of $1100 USD
MORE FLEXIBLE
6 x monthly payments of $550 USD
MOST FLEXIBLE
10 x monthly payments of $330 USD
The CCBD 3-Step Framework:
1. High-Converting Offer & Messaging
Create unique, compelling offers that you feel confident AF to sell
Develop messaging that resonates with your ideal clients
2. Repeatable content & sales
Build a more trustworthy and "hands-off" sales process
Create a strong, repeatable content strategy that gets you seen and paid
3. Simplified & Strengths-Led
Tailor strategies to your Human Design Energy Type & Profile
Create supportive conditions for your success
What's Included:
9 comprehensive modules with lifetime access
Twice-monthly LIVE group calls over 1216 weeks
Personalised feedback on your offer messaging in week 4
Pre-recorded strategy application videos
Access to our Sold Out Offers Process (over $4M in sales generated!)
Human Design and Astrology insights for your business
Plus, these bonus modules:
BONUS MODULE #1
Low-Ticket Lead Generation
What if you could make thousands in sales from a $37 offer? And then use that offer to sell more than ever into your high-ticket coaching, course, or program? I have made over $80k in sales from my $37 offer. I will show you the strategy and execution behind this, so you can apply it to your own business.
Value: $1,000
BONUS MODULE #2
High Retention Delivery
We'll explore the key role of high retention delivery. It's vital for a sustainable, profitable business. Strong messaging and a good conversion strategy are vital. But the best way to grow your monthly recurring revenue is to cultivate repeat clients. We'll explore ways to deliver value, gather testimonials, and boost your sales and marketing ROI.
Value: $1,000
Plus:
A group call on Investing using your Human Design and Astrology (this will be available to all Early Bird enrolments) (value $750)
4 months call access for the price of 3 (this will be available for everyone in this cohort) (value $500)
"Working with Jazze has transformed my whole business. I have more confidence in my work, I'm booking more discovery calls and they are converting! The Brand Script module provided real clarity, and I'm seeing a lot more engagement on my socials."
Annalise Maddrell, Human Design Mentor
"Constantly Converting has given me a new, reliable way to operate within my business, and I'm never looking back. The comprehensive assets Jazze provides will not only help you clarify your vision but bring it to life in a way that is both effective and thorough."
Jessie McGarry, Doula and Doula Business Coach
"Even with over a decade of experience in marketing and communications, I've learnt strategies inside Constantly Converting that have propelled both my personal and professional growth in ways I couldn't have imagined."
Rawinia Judson, Author, Personal Brand Expert & Authenticity Coach
Is Constantly Converting By Design Right for You?
You’re a coach, consultant or course creator
You're ready to create consistent income in your business
You want to sell in a way that feels authentic and energising
You're curious about how Human Design can enhance your business
You're committed to implementing a proven system
How to Get Started
Module YOU and Module 1 are available for you to start working through right now
Click the link, choose the payment option that works best for you
Please reach out if you’d like to have a conversation
Let's start creating your personalised, high-converting business system!
APPLY FOR NEON
If you’re desiring more intimate support from me and my team, right now, we’re accepting applications for NEON, where we can work closely to help you scale your business in alignment with your Human Design so you can create a profitable business that loves you back 🤌🏽
Get your application in asap, and you’ll gain immediate access to our coaching calls inside Slack, PLUS you’ll score an action-oriented onboarding call with me to plan out the details for your next successful quarter 🧠💸 (until the 19th of September)
APPLY TO WORK 1:1
I’m Jazze Jervis
Jazze Jervis is a business coach supporting high achieving service providers to increase their visibility, scale their brands and increase profits with *personalised* strategies, human design and astrology so they can experience “richness” without the sacrifice.
