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Today we're diving into something that I've been thinking about a lot lately, especially since moving to Lisbon...

The false economy of being busy.

You know that feeling when you're constantly "doing things" but not really getting ahead?

When you're working harder but somehow making less money? When you're exhausted but your bank account isn't reflecting all that effort?

Yeah, we need to talk about that.

Let me tell you a story…

It was our first week at a new school here in Lisbon. A mum, noticing we were new, introduced herself and asked how we were settling in.

When we said we were loving it, she smiled and said something that hit me right in the heart:

"Lisbon is for people who choose life."

For the past 4 years, I've been slowly unravelling myself from the constant need to have a lot on my plate, from wearing busy as a badge of honour (especially as a “sacral being”- just because I “can” doesn’t mean that I should).

I remember mums at school in Australia asking about our weekend plans and I'd say "oh no plans - probably just movies and the park"

They'd always respond with "half your luck" or "I wish I could do that".

We tell ourselves we don't have a choice but to be busy.

That it's "just life".

And yet here I am, in a country where literally nobody buys takeaway coffees (they actually look at you strangely if you try 😆)

Why? Because you shouldn't be so busy that you can't sit and enjoy your coffee.

Things are slower here (sometimes even annoyingly slow 🥴) but it feels like the final layer of unravelling from busy culture.

Because contrary to what people will have you believe:

❌ Being busy doesn't actually have to be your "normal"

❌ Rushing through each day doesn't either

❌ You don't need big teams or long hours to create wealth-building income

❌ You don't need endless "time-saving hacks" (usually just busy culture in disguise)

Today, I'll show you how being trapped in "busy culture" is actually capping your growth.

We're so caught up in being "busy" that we don't realise this perpetual motion is actually costing us money.

The Real Cost of Being Busy

Let me share some patterns I see all the time in service-based businesses:

Content creation without direction - you know what I mean:

Posting on social media because you "should" but with no real strategy (I find this especially the case for undefined Root centre clients, Sacral clients and also undefined Throat centre clients)
Creating content from scratch every single time instead of having a bank to draw from (Sacrals - just because you “can” doesn’t mean you should. I was sharing how simple my content strategy is and how organised it is (which I teach inside CCBD) at my Selling Soulfully event and people’s minds were blown - my content creation time is around 2 hours per week because of this)
Spending hours on posts that don't actually lead to sales
Feeling like you need to be everywhere online just to stay visible (particularly the case if you have an Undefined Throat centre in Human Design)

Platform overwhelm - this is a big one:

Trying to maintain presence on every new platform that pops up
Spreading yourself so thin that you're not really showing up well anywhere
Getting overwhelmed by content repurposing
Not having a complete sales system working on any of your channels
Constantly chasing the next big thing instead of mastering one channel
Ending up exhausted with minimal results to show for it

And my personal favourite - what I call the "offering overflow":

Creating new offers every time you have a new idea (believe it or not, not every “itch” has to be scratched by your business!)
Having so many different services that your audience is confused
Thinking you need to solve every possible problem your clients might have
Missing out on the power of doing one thing really, really well
Having so many offers that there’s no space to actually create the repeatable systems for just one of them > e.g. an evergreen funnel

Here's what all these patterns have in common: they're costing you money.

Not just in terms of the time you're spending, but in real revenue that you're missing out on because you're too busy being... well, busy.

Here's what I want you to understand:

Being busy isn't just costing you time - it's literally costing you money.

The Three Types of Costs

Let's break this down into three categories:

1. Direct Costs

These are the ones that hit your bank account immediately:

Buying the random programs that you don’t actually need
Spending money on subscriptions for various platforms
Rush fees for contractors
Emergency tech support
Last-minute marketing expenses
Premium rates for urgent help

For example, if you're a coach who regularly needs "emergency" graphics for your programs, you're probably paying 30-50% more than you would with proper planning.

Let’s not forget the subscription costs!

You know how it goes:

You sign up for that $47/month social media scheduling tool
And that $97/month CRM because everyone says you need it
Oh, and that $37/month design platform
Plus three different course platforms because you're too busy to properly research which one actually fits your needs
And let's not forget those three different landing page builders because you keep thinking the next one will be "the one"

Next thing you know, you're spending hundreds every month on tools you barely use or don't use properly because you were too busy to:

a) Properly research what you actually needed

b) Learn how to use the tools you already have

c) Create systems to maximise the tools you're paying for

I had a client recently do an audit of their subscriptions and found they were spending over $500 a month on overlapping tools! That's $6,000 a year basically going down the drain because they were too busy to step back and create a proper tech stack strategy.

And here's the kicker - most of these tools have features that overlap.

You probably don't need three different tools for landing pages, email marketing, AND course hosting when one platform could do it all.

But when we're caught up in being busy, we don't take the time to really investigate our options. We just keep adding more tools, hoping they'll solve our problems.

2. Opportunity Costs

There are also several opportunity costs in the form of hidden revenue leaks:

Missing out on high-value clients because you're too busy with low-value tasks
Not seeing strategic opportunities because you're in the weeds
Unable to create premium offers because you're stuck in delivery mode or you’ve simply got too many offers on your plates

I had a client, a life coach, who was so busy creating content but not taking her potential clients anywhere where they could learn more about her work. As someone who coached on breaking long-standing patterns, understandably, it took her clients a certain period of time to be comfortable to invest. Since she created a masterclass funnel for her work, she’s just about to have a $30k cash month and said to me, “I know where my next 11 leads are coming from”.

So, instead of creating endless amounts of content each week, she:

Has started leveraging her network (she’s a 4th line in Human Design and now that she’s not spending as much time creating content, it's freed up space for her to focus on building relationships and also leveraging the network she had forgotten she had created!)
Creates 1 podcast with 1-2 IG captions (and a story) sending people to that Podcast which has halved her content creation (and actually increased her revenue).

3. Hidden Costs

These are the ones that sneak up on you:

Health issues from chronic stress
Relationship strain
Decreased creativity
Burnout recovery time

But the biggest issue is the cycle that this kind of”busy-ness” creates…

The Chaos Cycle

There's this cycle I see happening in service-based businesses when they are overly busy and not using repeatable strategies and systems:

1. No systems → Reactive mode

You're constantly reinventing the wheel, creating content from scratch, trying to be on every platform, follow up potential clients, build a funnel, check if that funnel is working etc.

2. Reactive mode → Inconsistent delivery

Because you're rushing, your client experience varies wildly

3. Inconsistent delivery → Irregular client experiences

Some clients get amazing service, others get rushed work

4. Irregular experiences → Fewer retention and referrals

Happy clients refer, but inconsistent experiences don't create raving fans

You’re not retaining many of the clients coming in which means you’re constantly having to find new clients.

5. Fewer referrals → Panic marketing

Now you're posting frantically on social media, taking any client who comes along

6. Panic marketing → Attracting wrong clients

Desperate energy attracts desperate clients

7. Wrong clients → More chaos

And the cycle continues...

Breaking the Cycle

So how do we break this cycle?

It starts with recognising that hustle culture is outdated.

The new paradigm of business success isn't about:

Working longer hours
Being available 24/7
Saying yes to everything

It's about:

Creating repeatable systems
Working smarter, not harder
Building sustainable practices
Prioritising quality over quantity
Working in alignment with not just our energy, but our values and what is truly important to us

Real World Example

Let me give you some concrete examples:

Client Example 1

One of my clients, a nutritionist and naturopath, used to:

Repeat the same things over and over to her clients
Spend most of her time in 1:1 consults
Not have any way to generate new leads

After implementing proper systems, she:

Now has a low ticket offer that generates new leads and means her 1:1 clients can move through this content without her needing to repeat herself
Doesn’t need to create as much content because she has a clear sales system from low-ticket to high-ticket coaching (it's wildly good at 50%!)

Client Example 2

Another one of my clients, a shamanic healer and life coach:

Reinvent her social media content daily without any real strategy
Create a new offer every time she had a new idea (adding more things to her plate)
Had no strategy for taking her clients from free content into her paid content

After implementing proper systems, she:

Refined her product suite creating a clear pathway for potential clients
Built a content bank to streamline her content plan
Has increased her conversions and her profit while working less

Example from my own business

And in my own business, my pre-burnout content strategy looked like:

Creating 3-4 IG posts per week, as well as a Podcast and email to my list
No real strategy to that content - just “I need to get content out”
I didn’t leverage my Sacral response either

Since implementing a repeatable system (and understanding my Sacral response):

I start with my Podcast and then this Podcast episode informs my Instagram content and my email content to my newsletter (so I’m taking one idea and leveraging it in various different ways which is so much faster!)
I know exactly where I’m taking people in my business which means I convert without needing to do as much
My content organisation system means I’m able to repurpose really easily

The Solution

This is exactly why I created Constantly Converting By Design.

It's a 12-week program that helps you:

Build repeatable systems and proven strategies that actually work
Create content banks that convert consistently
Develop sales processes that feel natural
Design a business that gives you more life, not less

Because here's the truth: You don't have to choose between profitability and peace.

I've very specifically designed the modules to build on each other, the result is a complete system that you can implement step-by-step to create consistent conversions. Here's how it works:

I've very specifically designed the modules to build on each other, the result is a complete system that you can implement step-by-step to create consistent conversions. Here's how it works:

First, we help you get crystal clear on YOU - your strengths, your Human Design, and how you naturally operate in business. Because trying to implement someone else's system without this foundation is like trying to drive someone else's car without adjusting the seat and mirrors first.

→ Repeatable Process: Module YOU gives you a complete framework to understand your unique energetic blueprint through Human Design and Astrology - including your decision-making style, communication patterns, and natural strengths. You'll return to this foundation again and again to ensure your business strategies truly work for you instead of against you.

Then we move into your Movement and Messaging - this becomes your north star for everything else. When you nail this (which we do together with personalised feedback in weeks 3 and 4), it's like setting up dominoes. Everything else just flows.

→ Repeatable Process: Our signature Brand Script Framework that's generated millions in sales. Once you have this, you'll never stare at a blank page again - whether you're writing a podcast script, Instagram caption, or sales page. This becomes your messaging anchor for everything.

From there, we create your Sold Out Offer process - this isn't just about what you're selling, but how it aligns with your energy type and profile. This is where a lot of my clients have their biggest "aha" moments.

→ Repeatable Process: Get lifetime access to our renowned Sold Out Offers process (the exact system behind our $4M in sales) that you'll use to create and refine magnetic offers again and again. Never second-guess your offer creation again.

We then dive into your Marketing Platforms and Content Strategy - but here's the key: we only focus on the platforms and content types that actually work for YOUR energy. No more trying to be everywhere and ending up nowhere.

→ Repeatable Process: Our Magnetic Content System, including the complete Content Planner with 100+ proven prompts and 8 high-converting content types. You'll also learn how to create content pillars aligned with your Human Design strengths, saving you hours of content creation time while improving results.

Finally, we tackle your Sales Strategy and Systems - by this point, you've got all the foundations in place, so selling feels natural and conversions become consistent.

→ Repeatable Process: Master our proven 4-Step Sales System that takes the guesswork out of selling. This framework shows you exactly which needle-moving activities to focus on each day, week, and month to consistently hit your income goals - no more wondering what you should be doing to generate sales.

The result? A business that converts consistently without consuming your life. One that actually works WITH your energy instead of against it.

So if you're ready to break free from the busy trap and build a business that actually works for you, the doors to Constantly Converting By Design are open right now.

But only until November 5 - and we won't be reopening again until well into 2025.

Right now, you can join us for just $270/month with our early bird pricing (saving $500 off the full price until October 31).

Head here to learn more.

Wrap Up

Remember, being busy isn't a badge of honour - it's often a sign that something in your business needs attention.

You can have a profitable, sustainable business without the constant hustle. It just takes the right systems and support.

FAQ

Oh, I totally feel you and I want you to know there is a way out of the chaos cycle! Firstly, start with your offers. Do you have too many? Are they cannibalising one another? Does it make it confusing for your potential clients to work with you? What offer do you love most and has the greatest impact for your clients? Once you can get clear on what offer you want to focus on you can start to build a strategy around it.
What is going to support you in your business may not be what I find most useful in my business. That said here are the programs I use in my business and couldn’t go without. ThriveCart for checkout, Slack for team and client communication, Claude my new AI bestie, Kajabi for housing my programs, Kit for landing pages and Zapier for integrated workflows.

What is Constantly Converting By Design?

A 12-week immersive program for service providers
Create, position, and sell offers consistently and authentically
Align your business strategies with your Human Design and personal strengths
Develop a sustainable, profitable business model without sacrificing well-being

Why Constantly Converting By Design?

Create a business that converts consistently without sacrificing your well-being
Develop repeatable strategies aligned with your Human Design and personal strengths
Build a sustainable, scalable business model that feels authentic to you
Transform your approach to offers, content, and sales

The Investment

BEST VALUE

One-Time Payment of $2997 USD

EASY PAYMENTS

3 x monthly payments of $1100 USD

MORE FLEXIBLE

6 x monthly payments of $550 USD

MOST FLEXIBLE

10 x monthly payments of $330 USD

The CCBD 3-Step Framework:

1. High-Converting Offer & Messaging

Create unique, compelling offers that you feel confident AF to sell
Develop messaging that resonates with your ideal clients

2. Repeatable content & sales

Build a more trustworthy and "hands-off" sales process
Create a strong, repeatable content strategy that gets you seen and paid

3. Simplified & Strengths-Led

Tailor strategies to your Human Design Energy Type & Profile
Create supportive conditions for your success

What's Included:

9 comprehensive modules with lifetime access
Twice-monthly LIVE group calls over 1216 weeks
Personalised feedback on your offer messaging in week 4
Pre-recorded strategy application videos
Access to our Sold Out Offers Process (over $4M in sales generated!)
Human Design and Astrology insights for your business

Plus, these bonus modules:

BONUS MODULE #1

Low-Ticket Lead Generation

What if you could make thousands in sales from a $37 offer? And then use that offer to sell more than ever into your high-ticket coaching, course, or program? I have made over $80k in sales from my $37 offer. I will show you the strategy and execution behind this, so you can apply it to your own business.

Value: $1,000

BONUS MODULE #2

High Retention Delivery

We'll explore the key role of high retention delivery. It's vital for a sustainable, profitable business. Strong messaging and a good conversion strategy are vital. But the best way to grow your monthly recurring revenue is to cultivate repeat clients. We'll explore ways to deliver value, gather testimonials, and boost your sales and marketing ROI.

Value: $1,000

Plus:

A group call on Investing using your Human Design and Astrology (this will be available to all Early Bird enrolments) (value $750)
4 months call access for the price of 3 (this will be available for everyone in this cohort) (value $500)

"Working with Jazze has transformed my whole business. I have more confidence in my work, I'm booking more discovery calls and they are converting! The Brand Script module provided real clarity, and I'm seeing a lot more engagement on my socials."

Annalise Maddrell, Human Design Mentor

"Constantly Converting has given me a new, reliable way to operate within my business, and I'm never looking back. The comprehensive assets Jazze provides will not only help you clarify your vision but bring it to life in a way that is both effective and thorough."

Jessie McGarry, Doula and Doula Business Coach

"Even with over a decade of experience in marketing and communications, I've learnt strategies inside Constantly Converting that have propelled both my personal and professional growth in ways I couldn't have imagined."

Rawinia Judson, Author, Personal Brand Expert & Authenticity Coach

Is Constantly Converting By Design Right for You?

You’re a coach, consultant or course creator
You're ready to create consistent income in your business
You want to sell in a way that feels authentic and energising
You're curious about how Human Design can enhance your business
You're committed to implementing a proven system

How to Get Started

Module YOU and Module 1 are available for you to start working through right now
Click the link, choose the payment option that works best for you
Please reach out if you’d like to have a conversation
Let's start creating your personalised, high-converting business system!

join us!

APPLY FOR NEON

If you’re desiring more intimate support from me and my team, right now, we’re accepting applications for NEON, where we can work closely to help you scale your business in alignment with your Human Design so you can create a profitable business that loves you back 🤌🏽

Get your application in asap, and you’ll gain immediate access to our coaching calls inside Slack, PLUS you’ll score an action-oriented onboarding call with me to plan out the details for your next successful quarter 🧠💸 (until the 19th of September)

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The False Economy of Being Busy: Why Your "Productivity" Might Be Costing You Money

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The Real Cost of Being Busy