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Launching vs. Evergreen; the best model for your online service business according to Human Design
Over the past 2 years, more of my clients than ever before have been embracing an evergreen model over live launching. But is it always the best decision? Since implementing evergreen marketing and sales strategies in my own business back in 2022, I’ve learned a LOT about the timing of this shift and the elements that MUST be in place before making the move.
Should you have a niche? How to attract your ideal client in your online service business.
When we try to fit our multidimensional experience into a super-specific niche, we end up squeezing all our offers into that niche, too. The trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means you’re leaving $$$ on the table!
How to take time off in your online business without sacrificing sales
If you needed to take time off from your business, could you do it easily and without your income being impacted? Running a business is a bit like investing...the more foundations you create early on, the more you get paid and with less effort. Warren Buffet is an excellent example of this. He’s considered the most successful investor of all time. At 94, his fortune has amassed to over $120 billion. What’s interesting is that a large portion of his wealth was accumulated after his 50th birthday. And $70 billion came after he qualified for Social Security benefits, in his mid-60s! His wealth has accumulated over time because of the foundations he built in his early years (he started investing at 10!). If you’re unable to have regular time away from your business without your income being impacted, it's not an expression problem, it's a FOUNDATION issue.
3 energetic and emotional practices for successful launches in your online service business
Maybe this sounds familiar… You pour your heart and soul into creating offers you wish you’d had when you first started your business. You’ve missed coffee dates with friends, had loved ones tell you you’re “crazy” for starting an online business and maybe even had a few blow ups with your partner about inconsistent income. You know damn well your capacity for impact is off the charts but every time you go to actually ‘sell’ or even talk about your offer, that same old train starts to leave the station... “What if nobody buys?” “What if people buy and hate it?” “What if people think I’m just another coach pushing them to buy something they don’t need?” It’s the train of thought that can quickly derail your launch. That’s exactly why I wrote this blog for you to make sure you're emotionally and energetically prepared for your next launch!
How to refine your coaching offer inclusions to increase profitability and scalability
I know you know this…But a few years back, when the world shut down, we saw the service industry kinda blow up… All anyone needed to do was launch and people would pay for the proximity. Fast forward a few years, a few more sellers in the market and a bit of a messy economy and us buyers have become a heck of lot more discerning about what we invest in. It's more important now than ever to know how to cut through the noise and stand out from the crowd.
5 ways you can increase your profit by up to 95% through retention in your online service business
A study by Harvard suggests that a 5% increase in customer retention can lead to a 25% to 95% boost in a company’s profits over time. That's huge! And you'll find endless articles backing up the idea that an existing customer is much more likely to buy from you than someone they don't know. Other studies even suggest that acquiring a new customer can cost 5-25 times more than retaining an existing one! And yet… many online service providers have fairly average client retention at best. So what can we do about it? How exactly do we increase retention rates?
Instagram, Youtube, Podcast… Oh My! Discover which marketing platform is right for your online service business.
These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! it's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business. And while any content and marketing strategy can work, not every content and marketing strategy can work for each platform. For example, YouTube prioritises depth and high-quality content, while Instagram focuses on stopping the scroll and capturing your attention. Pinterest is great for visual and aesthetic-focused content, but LinkedIn focuses on networking and showcasing your expertise.
How to use Human Design to find your ideal business model in the online service industry
How to use human design to find your ideal business model in the online service industry. In this blog, get an introduction to Human Design (and its application to business strategy) and share how you can leverage your Human Design Energy Type and Authority to create a business you love in the online service industry.
How to build a personal brand like a billionaire
Why you should focus on building your personal brand before your business brand
Taking a leaf out of the billionaires' book - a look at some personal brand success stories
A spicy opinionated post that I shared on Instagram that low-key went viral
The 7 key principles you can implement today to increase your authority and positioning of your personal brand
5 things we’ve learnt about launching courses, coaching and services so far in 2024
It’s launch season! Q1 is usually the time where there are a lot of launches happening and right now, we have many clients launching!
Not you watering a plant-less garden: How a strong audience growth strategy helps your business garden thrive
You can be the highest sales converter around but if you don’t have a pipeline of potential clients to sell to, you’re basically just watering a garden that has no plants! Want the recipes for a predictable and lucrative business? You need an ongoing audience growth strategy, a solid sales process (which I covered in last week's ep), a highly-compelling message and of course - a great offer!
Want more strategy, tips and resources to help build your own wildly profitable and sustainable business?
Get my free and on-demand training:
The Conversion Framework
Set solid foundations for consistent sales (without actually having to sell every day!)
In this FREE value packed masterclass, I’ll share the simple 3 step framework I use for our clients to create the foundations in their business for consistent conversions now and over the long term.
This is perfect for you if you’re desiring to create consistent $5k months.
Duration: 65 minutes
Built For Scale
A roadmap from $50k to multi-6 figures (without burning out, breaking your brain or adding more products to your biz)
This FREE training gives you my framework for creating a multi-6 figure pathway to scalable, sustainable success.
This is perfect for you if you’re already at $5k-$10k months and desiring to scale to multi 6 figures spaciously + sustainably.
Duration: 65 minutes
Meet the blogger…
Jazze Jervis is a business coach and creator of first-of-its-kind business immersion, NEON, where female entrepreneurs use their strengths and zone of genius to create more visibility, scalability and profitability by leveraging personalised strategies, human design and astrology.
At the end of her first million dollar year in business, Jazze realised she was burnt out and no longer operating from her natural way of being. This ultimately led to a “come to Jesus” decision to get clear on the strategies that were going to be the most income-producing, sustainable and personally satisfying.
Jazze is a multi-passionate 5/1 Manifesting Generator, Sun in Cancer and Capricorn Ascendant (intuitive business is literally what she’s on Earth to do!). She’s a passionate advocate for women feeling internally resourced, carving their own paths, learning to TRUST themselves and building legacies that allow them to create more joy in their lives, peace in their souls and generational wealth for their families.
Let’s explore how we can work together.
Visibly YOU
Our renowned 3-step visibility process will explode your visibility and pump up your profits.
PLUS, you’ll get a 30 min bonus coaching call with me so I can review your strategy and provide needle-moving feedback on your messaging, shop front and sales funnel.
(it’s kind of a no-brainer at just $37!)
constantly converting
A 12-week program for coaches and service providers to design and refine their core offer, messaging and sales strategies so they can convert now and create consistent $5k+ months.
If you’d rather not have to be “ON” everyday just to make a sale, or you just want to know how to position your work in the most compelling way possible, Constantly Converting is for you.
NEON - 6 or 12 months
This is our 6 or 12 month, first-of-its-kind personalised group coaching program for service providers who want to refine their business model, product suite and sales & marketing strategies to create a multiple 6 figure reality.
(while simultaneously aligning their business ops with their human design and astrology for more ease, flow and profits - natch!)
CUSTOM 1:1 Consulting +VIP DAYS
This is for established service providers and corporate leaders desiring a personalised strategy for their business. We’ll review and refine your long term growth strategy, product suite and messaging for more sustainability, higher ROI processes, robust systems and a kick-ass team who can properly support you.
Check out my Podcast
All That Jazze!
Join me as I take you behind the scenes of my strengths-led sustainable online business and share my favourite strategies and rituals for building a million dollar business, creating fun and innovative offerings and business models, pioneering a Movement and committing to a whole lot of rest, self-exploration, nervous system regulation and FUN while I do it.
