$80k in revenue from a $37 offer

ALL THAT JAZZE PODCAST • EPISODE 186

When industry experts are still talking about paying to be in their energy, meanwhile, I’m over here watching and observing shifts in buyer behaviour, adapting my business model, gathering data and experience and then delivering those lessons and data to my clients (oh and adding an extra $80K in revenue 💰)

In this episode I cover:

> How shifts in buyer behaviour are NOT outside of your control and how you can continue to convert clients consistently 

> Why the low ticket offer has been such a great way to connect with our audience as well as ascend a lot of these clients into our other offers 

> The strategy, thought process and execution behind the offer that added an extra $80k to our revenue

I’m Jazze Jervis

Hosted by holistic business coach, 5/1 Manifesting Generator, and “strengths-led strategy” pioneer, Jazze Jervis, All That Jazze is THE business Podcast for do-ers, shakers, and ambitious action-takers who also want more joy, fun, spaciousness, and abundance in life and in business!

Summary of episode:

If there’s one thing I’ve been talking A LOT about, it's the shifts we are seeing in buyer behaviour, notably the trend towards longer decision-making processes and a greater emphasis on understanding that person’s methods and way of doing things before committing. While I never want to impose my own beliefs and experiences onto you, I do think it's important to take a bird's eye look at what’s happening throughout an industry and to be able to acknowledge the necessity of adapting to these changes. 

How are we adapting to these shifts? Doubling down on ongoing client nurturing and doing what we can do shorten that buyer decision-making process. 

Let’s explore…

The Power of a Low-Ticket Offer

One strategy that has proven effective in this context is the utilisation of low-ticket offers. These serve as entry points into your ecosystem, helping you to build trust and ultimately, leading to more conversions. 

The low-ticket offer that we created is called Visibly YOU - this is our 3-step visibility process that will ignite your visibility + fuel your profitability. It's just $37 PLUS it has a 30-minute bonus coaching call with me where I’ll review your strategy and provide feedback on your messaging, shop front + sales funnel.

Honestly, it's such a no-brainer offer, right?

The Impact of Low-Ticket Offers: A Case Study

Why did we choose this offer? Why Visibility?

This was a very data-driven decision in the sense that visibility was always something I was consistently coaching people on and I think for a lot of clients who come to work with me, they tell me that other advice about visibility doesn’t work for them. And what we do really well is personalise things for people. E.g. a 5/1 profile in human design is not the same as a 5/2. A Mercury in Cancer is not the same as a Mercury in Leo. So we bring this personalisation in there and that’s what creates a lot of results for people, especially from a visibility perspective. 

The other thing we are great at is strategic visibility. So what comes up the MOST in the 1:1 bonus calls that comes with Visibly YOU is opportunities to refine and create clarity for potential clients. You don’t have to be on MORE platforms to create results. Sometimes it's about making things clearer for people and doing LESS things but doing them well. Just this week, I gave some feedback along these lines and she had 3 people sign up for her masterclass. It wasn’t from doing more. 

Visibly YOU is where I can show people that they can create results without doing MORE and this is a big part of the work that I do. 

The numbers

As at recording, we’ve had over 130 sales of Visibly YOU generating over $5k in revenue for the actual offer. But this offer was never intended to be a revenue generator in terms of people purchasing it. It was intended to generate revenue in our OTHER programs.

From these calls, I created a whole new offer that filled a gap in my product suite (Constantly Converting) and gathered a lot of data for my own messaging. 

Of that, we’ve had almost 60 calls (so almost 50% are booking calls which is great). 

We’ve converted from those calls into 4 different offers, generating over $80K in total revenue. 

What I love about low-ticket offers

Revenue Generation: Low-ticket offers provide steady revenue streams while incentivising potential clients to invest further.

Continuous Engagement: Always having a low-ticket offer available enables ongoing engagement, pre-qualifying prospects for higher-ticket offerings. There’s always somewhere where I can send new people! 

The “client experience”: Low-ticket offers allow clients to experience what it's actually like to be a client. This is so much different to downloading a freebie or watching a free masterclass. 

WANNA LEARN MORE?

Check out the low ticket offer we created by purchasing Visibly YOU here. Visibly YOU is our 3 step visibility process designed to ignite your visibility + fuel your profitability. Get this coveted resource for just $37 PLUS a 30 min bonus coaching call with me where I’ll review your strategy and provide feedback on your messaging, shop front + sales funnel!

Thinking of adding a new product to your product suite? Check out my free and on demand masterclass BUILT FOR SCALE - A roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding more products or problems to your business)

In this 65 minute masterclass, you’ll get the simple 3 step framework I use to create a multi-6 figure pathway for my clients so their success is scalable, sustainable + stunningly profitable

Perfect if you’re already at $5k-$10k months and desiring to scale to multi 6 figures spaciously + sustainably.