Episode 82 - How to stand out powerfully and authentically online
As business owners, standing out online with a clear and powerful message is one of the most successful methods to growing your audience and generating an abundant income. But I know it can feel so overwhelming trying to work out where to begin, which content to share, and how do you deliver it.
In today’s episode, I’m sharing my top five key tips for standing out online. These tips are very easy to follow and will give you an actionable plan to show up authentically, powerfully and with impact. When you are a magnetic thought leader, people will be drawn to your page and instantly connect with your energy.
This episode is just as essential for entrepreneurs starting out in their journey as business owners making seven-figure incomes. Standing out and connecting with your audience leads directly to sales and revenue. I’m very excited for you to start implementing these tips into your business today - you will see amazing results.
Enjoy!
Topics discussed and when to find them:
[2:17]: Standing out online with a message that is clear and powerful is one of the most income-producing activities we can do in our businesses.
[3:02]: Being a powerful magnetic thought leader brings people to our page and connect instantly with our energy. This connection leads directly to sales.
[4:31]: It isn’t sustainable to build your whole business from trends.
[5:49]: You don’t need lots of followers to create a really powerful message, stand out online, and be a thought leader.
[7:24]: #1 Standing for a movement. If you want to create a stand-out brand you have to go bigger than demographics.
[9:46]: When we are connected with a movement, creating content becomes easier. My movement is about women saying yes to themselves, being unapologetic, claiming their space, showing up authentically, and not worrying about what others think.
[11:17]: #2 What are the stories that have shaped you into the person you are today? My stories consist of courage, resilience, and taking imperfect action.
[13:22]: Does your audience know the theme that underlies your stories?
[14:45]: Check out my Unstoppable program. You can pivot out of fear, anxiety, and feeling stuck to create epic results in every area of your life.
[17:24]: #3 Your tone of voice, how you look and your communication style in your business. How do you see yourself when you visualise your most authentic self?
[19:56]: I started working with an embodiment expert in relation to style. She asked me to create a Pinterest board of everything I liked and when I finished I realised it was neon. I realised I was playing it small with my colours and style.
[21:36]: #4 Your point of difference. The what, why and how. What makes you unique?
[23:10]: I value connection, holding space and visibility. So I have no passive programs and everything is run live. This is an example of a point of difference.
[24:20]: #5 Sit with the problem/s you’re solving. Does it connect back with your movement?
[25:33]: Don’t make assumptions that your audience knows what problem you’re solving, your point of difference, or what your movement entails.
[25:48]: Summary.
[26:47]: Join me in the Expansion Mastermind: Premium 12-month coaching container for full service mentoring.
[29:04]: My clients decide to act and pursue their goals. Confidence is simply compounded courage. You can be surrounded by other women in the container that are committed, courageous, open, supportive and empowering.
[30:24]: You will get access to me and my whole team.
[31:03]: We start on the 31st of January 2022. By application only. We are already over half full. Check out the waitlist link below.
Links:
To join me and my team in the Expansion Mastermind, sign up to the waitlist here!
Check out my new Unstoppable Program here!
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