When industry experts are still talking about paying to be in their energy, meanwhile, I’m over here watching and observing shifts in buyer behaviour, adapting my business model, gathering data and experience and then delivering those lessons and data to my clients (oh and adding an extra $80K in revenue 💰)

At times, I’ve had a pretty unhealthy relationship with my socials and there have been some key mindset and strategic shifts that have had to occur to improve this aspect of my business (and more than halved the time I actually spend on social in the process).

During our company’s Christmas / New Year break, we received over $30k in sales. I know I sound like a broken record on this, but the purchasing cycle of our buyers has changed significantly in the past two years. It means we need to be on the front foot to shorten that cycle by nurturing potential clients over a longer time period.

One of my faves is linking your business growth to the process of planting a seed. You need to prep the soil, plant the seed, tend to that seed, and then reap the rewards of the seed. You can’t skip any of these steps. If you don’t have healthy soil, the seed can’t grow into a healthy plant and you won’t reap any rewards.

I’m entering my 5th line leadership era (and bringing my community along for the ride). Knowing I’ll receive projections, feel uncomfortable and be misunderstood at times - but doing it anyway! Because the truth is, WE are the custodians of our industry. There is nobody else who is going to change the way things are done. WE go first.

How are you feeling at this time of year? Are you feeling accomplished? Desperate for a rest because you’ve been so busy? Or maybe a bit anxious about the things still on your to-do list that you “meant” to get to - but didn’t.