In this episode, I share why the cookie-cutter approach isn’t working for you by using the very relevant example of AI software. We’ll talk about how I’ve been using this software and the 3 limitations that mean it will never replace my writing or the role of my copywriter in my business. Not only that, I’ll also use it as an analogy to explain why I believe that we are entering a new era of business and how you can be on the front foot.