In 2020/21, the online industry saw a huge influx of coaches and service providers entering the market. We had more disposable income and a lot more time on our hands so we invested in ourselves. During that period, it was easier to get people’s attention and not that hard to make a lot of sales. Thing is, people got excited and launched new products and programs without having any real clarity on what they were actually going to coach on or deliver. So when the market shifted, it caught people off guard. In this episode, I talk about the impact of these shifts and the strategies I’ve used and helped my clients to create even more stable, sustainable and profitable businesses.

I’m so excited for you to hear this chat with my incredible client, Monique Harding, about how she had her biggest launch to date and established sustainable $40K months, all while feeling more self-led than ever. We dive into her journey of launching her group program, rebranding and solidifying her business foundations.

Today I’m talking to my incredible client, Paige who, since working with us has increased her recurring revenue from $12k per month to a comfortable $18k a month and now she’s taking a break, isn’t that bloody brilliant?!

I was having a conversation with an entrepreneur friend who is also currently travelling in Europe. She asked me how it was going, trying to work amongst the travels (and being in a tiny apartment in Lisbon 😜). My response: there’s no way I could have done this without predictability in my business! So let’s talk about the industry belief that I believe is the biggest hurdle to more service providers achieving the same kind of predictability.

If you’ve ever felt the nudge to live abroad and wondered if it would be worth it, this one’s for you.

Love her or hate her (and you know which camp I’m in), there’s a LOT we can take away from the launch of The Tortured Poets Department.

One of the things that can create so much more resonance with your ideal client is not only speaking to the *right* problem with your audience, but speaking to the different layers of that problem. There’s one in particular that will be the thing that encourages your potential clients to take action and that’s what we’re diving into today.

In Part 1 of this 2-parter, I break down the second three ways you might be inadvertently blocking your visibility and therefore, your sales.

In Part 1 of this 2-parter, I break down the first four ways you might be inadvertently blocking your visibility and therefore, your sales.

“Working with Jazze has completely changed my business. The total refinement and clarification across all aspects of offer creation, marketing, and messaging has given me a solid, reliable foundation to work from. I no longer cross my fingers and hope for the best; I now understand its core purpose intimately and have a clear plan for where it's going”

When we try to fit our multidimensional experience into a super specific niche, we end up squeezing all our offers into that niche, too. Trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means, you’re leaving $$$ on the table!

My investment portfolio contains a solid mix of core strategies that are predictable and basically “set and forget”, alongside higher risk (and higher reward opportunity) investments, like that one stock of mine that’s up almost 35% right now! But if all of my portfolio were high risk and shit were to hit the fan, I’d be in trouble… your business is no different.

I’m a hardcore business strategist and I’m usually one of the first people to try something new. AND, I recognised many years ago that giving someone a strategy - *without* them having an understanding of their own strengths and how to apply them to their business - was not going to create the sustainable multiple 6 & 7 figure success they craved.

Join me as I interview our beautiful NEON client, Elaine.

When industry experts are still talking about paying to be in their energy, meanwhile, I’m over here watching and observing shifts in buyer behaviour, adapting my business model, gathering data and experience and then delivering those lessons and data to my clients (oh and adding an extra $80K in revenue 💰)

At times, I’ve had a pretty unhealthy relationship with my socials and there have been some key mindset and strategic shifts that have had to occur to improve this aspect of my business (and more than halved the time I actually spend on social in the process).

During our company’s Christmas / New Year break, we received over $30k in sales. I know I sound like a broken record on this, but the purchasing cycle of our buyers has changed significantly in the past two years. It means we need to be on the front foot to shorten that cycle by nurturing potential clients over a longer time period.

One of my faves is linking your business growth to the process of planting a seed. You need to prep the soil, plant the seed, tend to that seed, and then reap the rewards of the seed. You can’t skip any of these steps. If you don’t have healthy soil, the seed can’t grow into a healthy plant and you won’t reap any rewards.

I’m entering my 5th line leadership era (and bringing my community along for the ride). Knowing I’ll receive projections, feel uncomfortable and be misunderstood at times - but doing it anyway! Because the truth is, WE are the custodians of our industry. There is nobody else who is going to change the way things are done. WE go first.

How are you feeling at this time of year? Are you feeling accomplished? Desperate for a rest because you’ve been so busy? Or maybe a bit anxious about the things still on your to-do list that you “meant” to get to - but didn’t.