Ever dreamed of passive income flowing in while you relax on a beach? The allure of evergreen offers is tempting, but here's the cold, hard truth: high-converting evergreen funnels don't appear overnight. They need something crucial: data. And lots of it.

I doubt there are many successful business owners out there who DON’T credit their success to taking action and SELLING. But is “show up no matter what” really the only way? Because while selling is important, I have ZERO desire to build a business that only creates results when I ‘show up’ online and sell every day.

If the thought of selling your services leaves you paralysed with fear, you're definitely not alone. Many online service providers are amazing at what they do but then second guess themselves when it comes time to promote their work.

Over the past 2 years, more of my clients than ever before have been embracing an evergreen model over live launching. But is it always the best decision? Since implementing evergreen marketing and sales strategies in my own business back in 2022, I’ve learned a LOT about the timing of this shift and the elements that MUST be in place before making the move.

If you needed to take time off from your business, could you do it easily and without your income being impacted? Running a business is a bit like investing...the more foundations you create early on, the more you get paid and with less effort.

You pour your heart and soul into creating offers you wish you’d had when you first started out. You’ve missed coffee-dates with friends, had loved ones call you “crazy” for starting an online business and maybe even had a few blow ups with your partner over inconsistent income. You know your capacity for impact is next level but every time you go to ‘sell’ your offer, that old train starts to leave the station...

I know you know this…but a few years back, when the world shut down, we saw the service industry kinda blow up. All anyone needed to do was launch and people would pay just for the proximity. Fast forward a few years, a few more (read a LOT of) sellers in the market and a bit of a messy economy and buyers have become a heck of lot more discerning about what to invest in.

My client who is a NEON VIP just wrapped up a launch with over $120k in sales and a 300% increase from when she first launched this offer! To say we're thrilled for her is an understatement! It's tempting to assume that results like this come from ONE big strategy or from trying a whole different way of launching but that’s usually not the case.

These days we're spoilt for choice with tons of free and paid online marketing platforms available. But it's not just a matter of jumping on the platform and hoping for the best! It's important to choose the right ones for your business and your unique personality from the outset so you don't waste time and effort using marketing and content strategies that aren't suited to you or your business.

There's a study out of Harvard that suggests a 5% increase in customer retention can lead to a 25% to 95% boost in a company’s profits over time. That's huge! And you'll find endless articles backing up the idea that an existing customer is much more likely to buy from you than someone they don't know. Other studies even suggest that acquiring a new customer can cost 5-25 times more than retaining an existing one! And yet… many online service providers have fairly average client retention at best. So what can we do about it? How exactly do we increase retention rates?

Choosing the right business model is so important, yet it can also feel a bit “sticky”. Does this offer make sense for my current business model? Is it scalable? What needs to shift in my business to make it even more scalable? There’s so many questions, it can be confusing and it's easy to second guess yourself. So let’s talk about it!

Chatting with a dear friend this week, I realised that no matter how much success we achieve, we're all susceptible to feelings of self-doubt. She was questioning (read overthinking) a few things in her business, specifically what her point of difference is. I shared with her how much my own self-doubt had capped my potential and if I’m honest, almost ruined my business.

Walking home the other day from my awesome new co-working space, a message dropped in that kinda took my breath away: “If you’re not consciously building a business you love, you’re unconsciously building a business you hate”. I know, right? Holy crap! But it feels OH SO true from my personal experience as an online business owner as well as from what I’ve observed in my clients and for the wildly successful entrepreneurs I’m connected with on a daily basis.

Should I build a personal brand or a business brand? It’s a question that comes up often in my circles yet I haven’t spoken of it on the pod so I’m excited to share my (pretty bold) perspective with you in this episode!

If you’re even *thinking* about scaling your business for more clients, a bigger team and an overflow of cash - this episode was made especially for YOU.

What I love about these client conversations is not only celebrating their incredible wins (like Jess creating her first high-ticket offer and smashing a $50k launch!) but that we get to have open and real conversations about what goes on behind the scenes.

Sadly, I see women walking away from “successful” businesses every single day because they’re feeling burnt out, frustrated and unfulfilled. But it doesn’t have to be this way. Really! As a Manifesting Generator, I’m here to support efficiency and in this episode I’m talking about the most efficient way to grow and scale your coaching business in 2024.

In 2020/21, the online industry saw a huge influx of coaches and service providers entering the market. We had more disposable income and a lot more time on our hands so we invested in ourselves. During that period, it was easier to get people’s attention and not that hard to make a lot of sales. Thing is, people got excited and launched new products and programs without having any real clarity on what they were actually going to coach on or deliver. So when the market shifted, it caught people off guard. In this episode, I talk about the impact of these shifts and the strategies I’ve used and helped my clients to create even more stable, sustainable and profitable businesses.

I’m so excited for you to hear this chat with my incredible client, Monique Harding, about how she had her biggest launch to date and established sustainable $40K months, all while feeling more self-led than ever. We dive into her journey of launching her group program, rebranding and solidifying her business foundations.

Today I’m talking to my incredible client, Paige who, since working with us has increased her recurring revenue from $12k per month to a comfortable $18k a month and now she’s taking a break, isn’t that bloody brilliant?!