Unlock your full potential and plan for your most impactful (and profitable) quarter yet! In this electric episode, I’ll walk you through the steps to harness your greatest strengths so you can choose the most high-return marketing activities for your business.

Join me as I reveal how embracing discomfort and relying on my own intuition propelled me from a draining business to a thriving, purpose-driven and profitable business aligned with my strengths and desires. Get ready to shatter limitations and embrace the extraordinary.

I loved this conversation with Madison Tinder so much! We are both Manifesting Generators and both huge advocates of building a business that feels really expansive and aligned for you. We take a deep dive into her own business and one of the big decisions she made to completely shift her business model to be more “strengths-led”.

I’m not one to rag on other entrepreneurs, their methods and their beliefs. After all, I am an advocate for strengths-led business and authentic self-expression, after all. There are, however, four pieces of advice that I see time and time again that I feel are outdated and not useful if you want to grow and sustain an abundant and fulfilling business.

In this episode I take you behind the scenes of what it actually means to build a “strengths-led business”. I take you back to how I used to do things and why it wasn’t working for me, and then I show you real tangible examples of why I believe strengths-led business is the new era of business and is incredibly lucrative and sustainable.

When I started my business 5 years ago, I was working full time as a lawyer, was a mum to a one year old and my husband was travelling a lot for work. Since this time, my husband has retired (twice), we’ve lived in 4 different Australian states, I’ve tried about 748564 different strategies in my business, and completely changed the way that I do things (to be more in line with my strengths).